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‘Thinspiration’ is the key to losing weight

The ‘biggest loser’ in weight loss groups is more motivational than the average group weight loss, new research from the Desautels Faculty of Management at McGill University finds.

Assistant Professor Nathan Yang found that the top performer has an encouraging effect, acting as an inspirational target that doesn’t alienate those who fail to reach it.

Read full article: BDaily, August 3, 2016 

Published: 4Aug2016

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

17Jun201410:00
to
11:30
Bronfman Building Room 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CA

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)

Abstract