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Minha Hwang

The Canadian Shopping Mall: Neither Canadian Nor A Mall, Anymore

There was a time when the Canadian shopping mall was more than a mecca for consumer culture. It was a community space that functioned as an exercise circuit for seniors, a fun escape for moms on maternity leave and the default weekend hangout for teenagers.

Published: 15Jul2014

Target 3Q Income Down by Half; Stung by Costs of Canada Expansion

Target's stock dropped 3.46 percent today after the retailer reported third-quarter net income dropped by nearly half.

... "The retail price in Canada is much higher, compared to the retail price in the U.S.," said Minha Hwang, a management professor at McGill University in Montreal. "The Canadian price is about 20 percent higher compared to the U.S. price."

Read full article: MPR News, November 21, 2013

Published: 22Nov2013

When Grocery Stores Meet the Supercentre

When Walmart turns one of its discount stores into a behemoth Supercentre, nearby grocers instantly face a more powerful rival. Their reactions can vary, from cutting prices, to diversifying selection, to doing nothing at all.
Which works best?
New research by marketing professors Minha Hwang, of McGill University, and Sungho Park, of Arizona State University, reveals what grocers should and shouldn’t do when Walmart comes their way.

Published: 15Sep2013

A Quebec Retailer with Flour Power

Josée Fiset, co-founder and vice-president of Première Moisson, says she’s selling “wow!” But her Quebec bakery chain is peddling more than bread and exclamation points. It’s selling the art of better eating.
“Everyone [when they enter] feels at home,” Fiset says. What a good bookstore is to bibliophiles, Première Moisson is to foodies.
... Première Moisson entered the market at the perfect time, notes Minha Hwang, a McGill University professor who specializes in retailing.

Published: 15Sep2013

Putting the ‘wow’ in bread

It’s all about wow. Walk into any one of 20 Première Moisson bakeries, smell the bread, and take in the carefully aligned buttery brioches, the meticulously stacked nut and grain breads, the rows of patés and salads and prepared foods and, standing straight as soldiers, a never-ending supply of baguettes, white and whole wheat and sundry other varieties and sigh and go “wow.”

… Première Moisson entered the market at the perfect time, says Min Ha Hwang, a McGill professor who specializes in retailing.

Published: 12Dec2012