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Melissa Sonberg

How one man took on Amazon

Late one September evening one of Philip Rooke’s colleagues texted him at home with news that could have crippled his business.
“Disruption is the reality for many organisations right now,” said Melissa Sonberg, executive in residence of Desautels Faculty of Management at McGill University in Montreal, Canada. “It’s like the plague: disruption doesn’t play favourites, a lot of people try to run from it, but you can’t hide.”

Published: 25Nov2015

How flat hierarchies help companies stay nimble and grow faster

It’s been an eventful year for Tom Osovitzki, the 38-year-old CEO of Corporate Travel Management Solutions.
... “After a few years, employees came to us saying there weren’t any opportunities for growth,” recalls Melissa Sonberg, who was part of those discussions and now serves as executive-in-residence at Desautels faculty of management. “This is a multibillion-dollar company, but there were none of the ladders and steps to demonstrate achievement.”

Published: 25Sep2015

The Big Benefits of Eliminating Middle Managers

It’s been an eventful year for Tom Osovitzki, the 38-year-old CEO of Corporate Travel Management Solutions. From an office in Miami, he lists a few big wins for the firm, which handles travel arrangements for corporations.
... “After a few years, employees came to us saying there weren’t any opportunities for growth,” recalls Melissa Sonberg, who was part of those discussions and now serves as executive-in-residence at Desautels faculty of management. “This is a multibillion-dollar company, but there were none of the ladders and steps to demonstrate achievement.”

Published: 18Sep2015

A Guide for CMOs on Corporate Social Responsibility

Written by Melissa Sonberg

Historically, corporate social responsibility (CSR) activity was concerned with brand building, not ROI. It was the old philanthropic model: people with resources, power, and access choosing to donate or share assets. Today, brands are putting a heightened importance on creating more than just goodwill with new initiatives, and that puts chief marketing officers front and center in this new era of strategic social responsibility.

Published: 5Jun2015

Meet the HR Influencers: Melissa Sonberg

Driving Transformative Change

Throughout her 30-year career, Melissa Sonberg has been a driving force for transformative change. Never one toshy away from a challenge, her career path has immersed her in the corporate, nonprofit and academic sectors, touching on many aspects of human resources along the way.

Today, Sonberg is executive in residence/ adjunct professor at McGill University’s Desautels Faculty of Management.

Published: 30Apr2015

Four signs your employer is going down the drain

When Jonathan Cutler joined eToys in the summer of 1999, he thought he might be at the company forever.

Published: 15Jul2014

Appointments to VIA Rail Canada

The Honourable Lisa Raitt, Minister of Transport, today announced the appointments of Ms. Melissa Sonberg of Montreal, and Ms. Deborah Robinson, of Toronto, to the board of directors of VIA Rail Canada, each for a three-year term.

Published: 25Jun2014

Mattel to Buy Mega Bloks

Mattel has made a friendly takeover offer for Montreal-based toy maker Mega Brands Inc., which has the world’s No. 2 line of construction sets after Lego. Desautels Executive in Residence Melissa Sonberg comments on the takeover.  

Watch full interview: Global Montreal, February 28, 2014 

Published: 28Feb2014