Marketing

Professor Dotzel Wins 2013 Best Services Article Award

Published: 11Jul2014

Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American...

McGill MBA Stephen Bailey in Air Canada En Route Magazine

Published: 26Jun2014

Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite...

Research Proposal - Aida Faber, McGill University

15Aug201411:00
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13:00

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAMs. Aida Faber, a doctoral student at McGill University in the area of Marketing will be presenting her research...

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

17Jun201410:00
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11:30

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CACannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School...

Seminar: Sungho Park, Arizona State University

16May201410:00
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11:30

Bronfman BuildingRoom 410, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAAn Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value...

Seminar: Jay Russo, Cornell University

9May201410:00
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11:30

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAWhat is Desired in the Desirability Bias? Jay RussoCornell University/desautelsCategory: Desautels Faculty of Management

Seminar: Yu Ma, University of Alberta

4Apr201410:30
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12:00

Bronfman BuildingRoom 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAThe Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks...

Seminar: Alina Ferecatu, ESSEC Business School

28Mar201410:00
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11:30

Bronfman BuildingRoom 423, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAUnderstanding Managers’ Tradeoffs between Exploration and Exploitation...

Seminar: Jennifer Argo, University of Alberta

21Mar201410:30
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12:00

Bronfman BuildingRoom 245, 1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAThe Silent Influencers: The Impact of Mannequins in the Retail Context...

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