Mentors: Professors Thomas Dotzel, Hamid Etemad, Myung-Soo Jo, Martin Qiu, Min Ha Hwang and Emine Sarigöllü
The unique International Management (IM) major integrates business education with global studies, foreign language courses, and international experiences (through internship or exchange). This interdisciplinary major is highly customizable, allowing students to create a personalized curriculum that combines the areas of study that interest them most.
Mentors: Professors M.S. Jo and Ashesh Mukherjee
This concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.
Mentor: Professors M.S. Jo and Ashesh Mukherjee
This 30-credit Marketing major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.
Our Marketing discipline is well-connected to industry. Members of our Faculty’s Marketing and Entrepreneurship Expert Panel contribute to our classrooms through guest lectures. Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:
Eric Alper, BCom'08
For general inquiries on the Marketing discipline, please contact:
Desautels Faculty of Management
1001 Sherbrooke Street West
Montreal, Quebec, Canada H3A 1G5
Email: demetrios [dot] vakratsas [at] mcgill [dot] ca
Research in Marketing at the Desautels Faculty can be organized into three broad streams: new products, marketing communications, and health decision-making. Below is a sample of some ongoing research projects.
- Research project #1: forthcoming
- Research project #2: forthcoming
- Research project #3: forthcoming
Members of the Marketing discipline are also actively involved in the McGill Institute of Marketing.
Email: sumitra [dot] auschaitrakul [at] mail [dot] mcgill [dot] ca
Email: filippo [dot] dallolio [at] mail [dot] mcgill [dot] ca
Email: aida [dot] faber [at] mail [dot] mcgill [dot] ca
|Research Areas & Courses Taught
Email: sophie [dot] chaxel [at] mcgill [dot] ca