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Marketing

Bachelor of Commerce Major in International Management

Mentors: Professors Thomas Dotzel, Hamid Etemad, Myung-Soo Jo, Martin Qiu, Min Ha Hwang and Emine Sarigöllü

The unique International Management (IM) major integrates business education with global studies, foreign language courses, and international experiences (through internship or exchange). This interdisciplinary major is highly customizable, allowing students to create a personalized curriculum that combines the areas of study that interest them most.

Learn more about the Major in International Management.

Bachelor of Commerce Concentration in Marketing

Mentors: Professors M.S. Jo and Ashesh Mukherjee

This concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.

Bachelor of Commerce Major in Marketing

Mentor: Professors M.S. Jo and Ashesh Mukherjee

This 30-credit Marketing major is designed to provide students with a strong background in marketing in order to prepare them for the wide variety of marketing careers available. The major is most appropriate for those students seeking a career in brand management, small business marketing, selling and sales management, and business-to-business marketing.

Practice

Our Marketing discipline is well-connected to industry. Members of our Faculty’s Marketing and Entrepreneurship Expert Panel contribute to our classrooms through guest lectures. Below is a list of Expert Panel members, practitioners in industry, who contribute to our students learning experience:

Eric Alper, BCom'08
Vice President, Strategy and Partner
SID LEE
Toronto

Contact Us

For general inquiries on the Marketing discipline, please contact:

Demetrios Vakratsas
Area Coordinator

Desautels Faculty of Management
McGill University
1001 Sherbrooke Street West
Montreal, Quebec, Canada H3A 1G5

Tel: 514-398-2052
Email: demetrios [dot] vakratsas [at] mcgill [dot] ca

Program Options and Courses

Marketing faculty members teach courses at the undergraduate, master’s, and doctoral levels. At the undergraduate level, we offer Bachelor of Commerce major and concentration in Marketing. We also offer the major in International Management.

Research

Research in Marketing at the Desautels Faculty can be organized into three broad streams: new products, marketing communications, and health decision-making. Below is a sample of some ongoing research projects.

  • Research project #1: forthcoming
  • Research project #2: forthcoming
  • Research project #3: forthcoming

Members of the Marketing discipline are also actively involved in the McGill Institute of Marketing.

Doctoral Students

Contact Information

Sumitra Auschaitrakul

Email: sumitra [dot] auschaitrakul [at] mail [dot] mcgill [dot] ca
Room: 1610M (1010 Sherbrooke W.)

Filippo Dall’Olio

Email: filippo [dot] dallolio [at] mail [dot] mcgill [dot] ca

Aida Faber

Email: aida [dot] faber [at] mail [dot] mcgill [dot] ca
Room: 303 (3430 McTavish)

Hajar Fatemi-Shariatpanah

Faculty

Tenured/Tenure-Track Faculty

Contact Information

Research Areas & Courses Taught

Anne-Sophie Chaxel
Assistant Professor

Email: sophie [dot] chaxel [at] mcgill [dot] ca
Phone: 514-398-4098
Office: 1610N, 1010 Sherbooke W. 

Members

Comprised of scholars at various levels – senior and junior faculty as well as doctoral students – the members of the Marketing discipline represent a wide range of interests and skills. For more information on those affiliated with the discipline, see the following:

Connect with the Desautels Faculty of Management

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Research at the Desautels Faculty of Management

Accounting at Desautels Faculty of ManagementFinance at Desautels Faculty of ManagementInformation Systems at Desautels Faculty of ManagementMarketing at Desautels Faculty of ManagementOperations Management at Desautels Faculty of ManagementOrganizational Behaviour at Desautels Faculty of ManagementStrategy and Organization at Desautels Faculty of ManagementHealth Care at Desautels Faculty of Management