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Marketing

Areas of specialization

Research and teaching at the Faculty are divided into the following areas of specialization:

Accounting at the Desautels Faculty of ManagementAccounting

Focuses on issues related to users employment of accounting information, and the effects of regulations and changes in accounting practices and theory.

"The Discount Is Unfair: Egocentric Fairness in Risky Discounts," Journal of Economic Psychology

Thu, 2013-08-15 09:25

Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike

Publication: Journal of Economic Psychology, December 2013

Abstract:

Category:
Source Site: /desautels

Anne-Sophie Chaxel

Anne-Sophie Chaxel
Assistant Professor, Marketing
Degree(s): 

PhD, Marketing, Johnson School of Management, Cornell University, USA
Master in Research, Marketing and Organizational Behavior, Paris-Dauphine University, France
MSc, Management, HEC Paris, France

Area(s): 
Marketing
Phone: 
+1-514-398-4098
Email Address: 
sophie [dot] chaxel [at] mcgill [dot] ca
Alternate Email Address: 
grace [dot] pawelec [at] mcgill [dot] ca
Building ID: 
000212
Address: 

1010 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 2R7

Office: 
1610N
Courses: 

MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Curriculum Vitae: 
Selected Publications : 

Papers in Peer-Reviewed Journals

Chaxel, A. Sophie, J. Edward Russo and Neda Kerimi (2013), “Preference-Driven Biases in Consumer Search and Evaluation of Product Information”, Accepted at Judgment and Decision-Making.

Chaxel, A. Sophie, “Examining the Dichotomy between Self-generated and Experimenter-provided Anchor: Impact of Selective Accessibility across Anchor Types”, Accepted at Journal of Experimental Social Psychology.

Russo, J. Edward and Anne-Sophie Chaxel (2010), “How Persuasive Messages Can Influence Choice without Awareness”, Journal of Consumer Psychology, 20, 338-342.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

2005: Auchan Case Competition, HEC Paris

2005: Conforama Case Competition, HEC Paris

2004: Distinction for High Academic Achievement, HEC Paris

Fellowships

2011: AMA-Sheth Foundation Doctoral Consortium Fellow

2007-2012: Cornell University Graduate Fellowship

Grants

Demetrios Vakratsas

Demetrios Vakratsas
Associate Professor, Marketing; Associate Dean, Masters Programs; Area Coordinator, Marketing
Degree(s): 

PhD, Marketing, University of Texas, Dallas, USA
MSc, Statistics, University of Texas, Dallas, USA
BSc, Mathematics, Aristotle University of Thessaloniki, Greece

Area(s): 
Marketing
Phone: 
+1 514 398 2052
Email Address: 
demetrios [dot] vakratsas [at] mcgill [dot] ca
Alternate Email Address: 
maria [dot] fernandes [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
481
Biography: 

Dr. Demetrios Vakratsas joined McGill's Faculty of Management in 2000. Prior to joining McGill,  he taught and participated in research projects at The University of Texas at Dallas, London Business School, and University of Thessaloniki (Greece). His research focuses on issues of consumer response to firms' promotional and advertising strategies, strategic market entry decisions made by firms, marketing of financial services and internet marketing. His research has appeared in the Journal of Marketing, Journal of Consumer Marketing, and Applied Stochastic Models and Data Analysis. He has developed and taught courses on the subjects of Marketing Communications, Business to-Business Marketing, New Product Development, Marketing Management, and International Marketing

Dr. Vakratsas has provided consulting services for Nortel Networks (Dallas), Institute of Practitioners in Advertising (IPA-London), TBWA (London), and the Executive Board of the University of Thessaloniki on advertising strategy and product design issues.

Forthcoming article in a special issue of Applied Stochastic Models in Business and Industry on Closing the Gap betwen Academic and Practice  - "Advertising Response Models with Managerial Impact: An Agenda for the Future"  (includes a commentary by Tim Ambler and a rejoinder)

Courses: 

[course medium MGCR 652]

MGCR 653 Markets and Globalization 4 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 654 Marketing Communications 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 701 Models in Consumer Research 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Curriculum Vitae: 
Research Areas: 
Healthcare Collaboration
Risk Management
Technology & Innovation
Selected Publications : 

Papers in Peer-Reviewed Journals

Krishnan, Trichy, P.B. Seetharaman and Demetrios Vakratsas, “The Multiple Roles of Interpersonal Communication in New Product Growth,” International Journal of Research in Marketing, 29(3).

Kolsarici, Ceren and Demetrios Vakratsas (2010), “Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment,” Journal of Marketing Research, XLVII (December).

Vakratsas, Demetrios and Zhenfeng Ma (2009), “Firm Adaptiveness and Performance Heterogeneity: The Case of Sales-Advertising Dynamics in an Evolving Product Market,” Journal of Evolutionary Economics, 19(1).

Vakratsas, Demetrios and Ceren Kolsarici (2008), “A Dual-Market Diffusion Model for a New Prescription Pharmaceutical,” International Journal of Research in Marketing, 25(4).

Vakratsas, Demetrios (2008), “The Effects of Advertising, Prices and Distribution on Market Share Volatility,” European Journal of Operational Research, 187 (1).

Theoharakis, Vasilis, Demetrios Vakratsas and Veronica Wong (2007), “The Role of Information in the Diffusion of Competing Technological Standards,” Research Policy 36(5).

Vakratsas, Demetrios and Zhenfeng Ma (2005), “A Look at the Long-run Effectiveness of Multi Media Advertising and its Implications for Budget Allocation Decisions,” Journal of Advertising Research, 45(2).

Vakratsas, Demetrios and Zhenfeng Ma (2005), “The Long-Run Effects of Leadtime and Competitive Rivalry on Brand Performance: The Case of the SUV Market,” in Finanza, Marketing e Produzione (publication of Bocconi University, Italy), 23(3).

Vakratsas, Demetrios (2005), “Advertising Response Models with Managerial Impact: An Agenda for the Future,” (with rejoinder) Applied Stochastic Models in Business and Industry, 21(4-5) (special issue on bridging the gap between practitioners and academics).

Vakratsas, Demetrios, Fred M. Feinberg, Frank M. Bass and Gurumurthy Kalyanaram (2004), “The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds,” Marketing Science, 23(1).

Theoharakis, Vasilis, Demetrios Vakratsas and Veronica Wong (2004) “The Relationship Between Market Share and Information in a High-Tech Industry,” Review of Marketing Science, 2(1).

Vakratsas, Demetrios, Ram C. Rao and Gurumurthy Kalyanaram (2003), “An Empirical Analysis of Follower Entry Timing Decisions,” Marketing Letters, 14 (3).

Vakratsas, Demetrios and Frank M. Bass (2002), “The Relationship Between Purchase Regularity and Propensity to Accelerate,” Journal of Retailing, 78 (2).

Vakratsas, Demetrios and Frank M. Bass (2002), “A Segment-Level Hazard Approach to Studying Household Purchase Timing Decisions,” Journal of Applied Econometrics, 17 (1).

Vakratsas, Demetrios and Tim Ambler (1999), “How Advertising Works: What Do We Really Know?” Journal of Marketing, 63 (1). 2004 AMA Marketing Communications SIG Best Paper Award for an article published five years ago in an AMA Journal

Vakratsas, Demetrios (1998), “Consumer Heterogeneity and the Shape of Purchase Rate Functions,” Applied Stochastic Models and Data Analysis, 14 (1).

Vakratsas, Demetrios (1998), “Household Costs Effects on Purchase Timing Decisions: Do Demographics Matter?” Journal of Consumer Marketing, 15 (1).

Ambler, Tim and Demetrios Vakratsas (1996), “The Pursuit of Advertising Theory,” Business Strategy Review, 7 (1).

Books and Edited Volumes

Chapters in Books

Vakratsas, Demetrios and Prasad Naik (2007), “Essentials of Planning Media Schedules,” in Handbook of Advertising, Tim Ambler and Gerard Tellis, eds., Sage Publications.

Awards, Honours, and Fellowships: 

Awards

2009: Quebec Excellence in Teaching Chair

2006-2007: Nominated for Principal’s Prize for Excellence in Teaching by the Faculty of Management (Associate Professor Level).

2005-2006: McGill Management Undergraduate Society, Professor of the Year Award for excellence in teaching and contribution to student life.

2004-2005: Nominated for Principal’s Prize for Excellence in Teaching by the Faculty of Management (Assistant Professor Level).

2004: AMA Marketing Communications SIG Best Paper Award

1986, 1988-1989: National Scholar, Greek Scholarship Fund (“IKY”).

Fellowships

1995-1996 EU Marie Curie Fellow, London Business School

Grants

2012-2017 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator), “The impact of advertising creativity on consumer demand: A comprehensive investigation.” 

2011-2014 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (co- investigator with Ceren Kolsarici) “Dynamic Allocation of Multi-Media Advertising Budgets.”

2008-2011 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator) “New market entry decisions incorporating dynamic firm expectations of demand growth.” (grant proposal ranked 3rd overall)

2008-2011 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (co- investigator with Saurabh Mishra)

2003-2007 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator). “Investigating Statistical Learning Methods for Market Response Analysis.” (grant proposal ranked 6th overall)

2001-2004 FCAR (now FQRSC) grant (co-investigator) “Engineering pleasurable consumer experiences: Moving from the real to the virtual environment.”

MSI grant (co-investigators: Emine Sarigollu and Myung-Soo Jo) for the study of online first mover advantages. 

Emine Sarigöllü

Academic Director International Management; Associate Professor, Marketing
Degree(s): 

BA, Bogazici University, Turkey
MBA. Bogazici University, Turkey
MA, University of Pennsylvania, USA
PhD, University of Pennsylvania, USA

Area(s): 
Marketing
Phone: 
+1 514 398 4662
Email Address: 
emine [dot] sarigollu [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
551
Biography: 

Dr. Emine Sarigöllü is Associate Professor and Academic Director International Management at McGill’s Desautels Faculty of Management. She is also founder of MIM (McGill Institute of Marketing). Dr. Sarigöllü served as Associate Dean responsible from the undergraduate program 2005-2012 and Marketing area coordinator 2000–2006.

Dr. Sarigöllü’s primary research domain is choice. She has investigated choice in both existing and really new products across a variety of contexts and implemented statistical models to analyze the impact of marketing decisions on choice. In this domain, she has also explored the relationship between environmental perceptions, attitudes and behaviors in various cross-cultural contexts. Dr. Sarigöllü has extended her research in this area to examine the relationship between brand awareness, brand equity and market outcome. She won the Alden G. Clayton Doctoral Dissertation Proposal Competition held by the Marketing Science Institute for "A Dissertation Proposal: Patterns of Brand Choice When Consumers Follow a Dynamic Satiation Process: When Does Switching Indicate Satiation?"

Dr. Sarigöllü’s secondary research domain is ethical leadership. Her research addresses the lack of synthesis in this domain and contributes to the literature by bringing together various multidimensional approaches toward developing conceptual and empirical models.

Dr. Sarigöllü’s has extensive international experience in marketing research and survey methodology. She has conducted market research projects for various businesses and organizations including Bell Canada, Le Groupe Jean Coutu, CIBC, Rhone - Poulenc Rorer Canada Inc., and Saint James United Church.

Dr. Sarigöllü’s teaching experience includes Marketing Management, Marketing Research, Survey Design and Techniques, Data-Based Marketing and Customer Response Models courses at the undergraduate and graduate program levels at McGill University, Rutgers University and the Wharton School, University of Pennsylvania. In addition, she has directed executive seminars for private, public and non-profit sector managers and researchers, as well as academicians in North America, Asia, and Europe.

Dr. Sarigöllü has extensive experience in curriculum design and development. At McGill, she has led the first major redesign of the Bachelor of Commerce Program (2005) in over ten years. In addition, she has developed new interdisciplinary programs: International Management Major (2008-2009); Minor in Global Governance, Human Rights & Conflict; and 4 Minors in Management (2006-2008). Dr. Sarigöllü has also led or participated in various international curriculum development projects including Canadian International Development Agency’s projects at People’s University in Beijing, China and INIE in Havana, Cuba, and various others including Bogazici University in Istanbul, Turkey and Royal University for Women in Bahrain.

Curriculum Vitae: 
Research Areas: 
Brand Equity
Environmental Perceptions and Attitudes
Ethical Leadership
International Business
Marketing Research Techniques and Survey Methodology
Selected Publications : 

Papers in Peer-Reviewed Journals

Ewing, G. and Sarigöllü, E. "Assessing Consumer Preferences for Clean-Fuel Vehicles: A Discrete Choice Experiment", Journal of Public Policy and Marketing, v. 19, no. 1, 2000, pp. 106-118.

Ewing, Gordon and Sarigöllü, Emine "A Model of Car Fuel-Type Choice Under Travel Demand Management and Economic Incentives" (1998), Transportation Research D, Vol. 3 (6).

Vincent, George, Milne, Simon and Sarigöllü, Emine, "Evolving Demand for Grenada's Tourism Product" (1998), Journal of International Consumer Marketing, 10 (3), 63-83.

Sarigöllü, Emine, "Satiation and Switching: The Dynamic Attribute Satiation Model Meets Observed Choice Patterns" (1998), Applied Stochastic Models and Data Analysis, 14 (3), 175-187.

Sarigöllü, Emine and Schmittlein, David C., "The Effect of Variety Seeking Behavior on Optimal Product Positioning," (1996), Applied Stochastic Models and Data Analysis, 12 (1), 27-44.

Sarigöllü, Emine, "Assessing the Predictive Effectiveness of the Variety Seeking and Reinforcement Models" (1994), Applied Stochastic Models and Data Analysis, 10 (1), 27-46.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

2009-2010: MUS Professor of the Year

1988: Winner of Alden G. Clayton Doctoral Dissertation Proposal Competition by the Marketing Science Institute

1983-1987: Fulbright Scholarship

1981: List of Honor (MBA)

1979: AIESEC Traineeship Award

1976-1980: List of Honor (Undergraduate)

Fellowships

1983-1987: Doctoral Fellowship in Marketing, University of Pennsylvania

Grants

2001: Marketing Science Institute grant with Demetrios Vakratsas and Myung-Soo Jo, for “What Happens to “.coms” When “Conventionals” Go Hybrid? The Case of Online Grocery Portals”
1994-1997: FCAR Grant with Simon Milne, and Gordon Ewing, for "Changes in Tourism: Exploring the Marketing, Product Development and Regional Economic Dimensions"
1993-1994: Environment Canada Grant with Gordon Ewing, for "The Role of User Charges in Reducing Automobile Air Pollution in Canada"
1994: Faculty of Management Internal Research Committee Grant, for "The Impact of TV Advertising on Sales"
1993: Grenada Government Grant with Simon Milne and George Vincent, for "Grenada's Tourism Product: Exploring the Development Options"
1993: Social Sciences Grants Sub-Committee of the Faculty of Graduate Studies and Research, McGill University
1992: Sponsored by the Marketing Science Institute (Boston, Mass), NPD/Nielsen (Port Washington, NY), and Research Systems Corporation (Evansville - Indian for the "An Investigation of the Relationship Between Ad Attitude and Brand Choice Using Scanner Data," project
1992: Faculty of Graduate Studies and Research Travel Grant for the Marketing Science Conference in London, UK

Chun (Martin) Qiu

Chun (Martin) Qiu
Assistant Professor, Marketing
Degree(s): 

PhD, University of Alberta, Canada
MA, Simon Fraser University, Canada
BA, Huazhong University of Science and Technology, China

Area(s): 
Marketing
Phone: 
+1 514 398 3321
Email Address: 
chun [dot] qiu [at] mcgill [dot] ca
Alternate Email Address: 
Karen [dot] Robertson [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
560A
Biography: 

Professor Chun (Martin) Qiu's research interests include:Internet auctions,competitive marketing strategy, CSR and retailing policies. He currently teaches Marketing Management and Retail Management.

Courses: 

MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 459 Retail Management 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MGCR 616  Marketing (MBA core)

Areas of Expertise: 

Online Auctions

Retailing

Competitive Strategies

Research Areas: 
Corporate Social Responsibility
Helping Canadian Business
Retail Marketing
Technology & Innovation
Selected Publications : 

Papers in Peer-Reviewed Journals

Qiu. C., and P. Messinger (2013), “ Pricing Decisions of Skill-Based Products: The Role of Used-Product Markets” (forthcoming, Journal of Revenue and Pricing Management).

Popkowski Leszczyc, P., C. Qiu, and S. Li (2013), “Bidding Behavior and Charitable Intent in Charity Auctions” (forthcoming, Marketing Letters).

Choi, S., S. Park, and C. Qiu (2013), “The Discount is Unfair: Egocentric Fairness in “Scratch and Save” Price Promotions” (forthcoming, Journal of Economic Psychology).

Qiu, C., P. Popkowski Leszczyc, and Y. He (2012), “Price Setting in Online Auctions,” Journal of Revenue and Pricing Management, 11(3), 289-302.

Wang, M., C. Qiu and D. Kong (2011), “Corporate Social Responsibility, Investor Behaviors and Stock Market Returns: Evidence from a Natural Experiment in China,” Journal of Business Ethics, 101, 127-141.

Popkowski Leszczyc, P., C. Qiu and Y. He (2009), “Empirical Testing of Reference-Price Effect of Buy-Now Prices in Internet Auctions,” Journal of Retailing, 85 (2), 211–221.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

2006: J. Gordin Kaplan Graduate Student Award, University of Alberta

2004, 2005: Business Doctoral Award, University of Alberta 

2003: GRA Rice Graduate Scholarship, University of Alberta 

Fellowships

2006: AMA-Sheth Foundation Doctoral Consortium Fellow

2002: Graduate Fellowship, Simon Fraser University

Grants

2011: Canada SSHRC Standard Research Grant (410-2011-0058): (Co-Investigator)

2010: Canada SSHRC Standard Research Grant (410-2010-1124): (Principal investigator)

2008: Canada SSHRC Standard Research Grant (864-2007-0144): (Co-Investigator)

2007-2010: McGill Management Startup Grant

Interviews: 

The Globe and Mail: “Observing the Unobservable Quality” on March 25th 2011, by Marlene Habib. 

The Globe and Mail: “Why Marlboro Country Ends at the Border” on August 2nd 2012, by Susan Krashinsky.

Les Affaires: “Comment Séduire les Hispanophones aux États-Unis” on August 24 2013, by François Normand.

Ashesh Mukherjee

Ashesh Mukherjee
Associate Professor, Marketing
Degree(s): 

BEng, Jadavpur University, India
MBA, Indian Institute of Management, Calcutta, India
PhD, University of Texas, Austin, USA

Area(s): 
Marketing
Phone: 
+1 514 398 4032
Email Address: 
ashesh [dot] mukherjee [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
328
Biography: 

Dr. Ashesh Mukherjee joined McGill University after completing his PhD in marketing at the University of Texas at Austin. Dr. Mukherjee teaches consumer behavior and marketing research at the undergraduate, masters, and doctoral levels at McGill. He has also taught at universities in Brazil, Spain, Denmark, and India. Dr. Mukherjee has been nominated for the Principal & Vice-Chancellor's Award for Teaching Excellence, a university-wide teaching award at McGill University.

Dr. Mukherjee's research focuses on marketing communications, word-of-mouth, and pro-social behavior. In his research on marketing communications, Dr. Mukherjee has studied topics such as the use of humor in advertising, the use of scarcity in advertisng, and advertising high technology products. In his research on word-of-mouth, Dr. Mukherjee has studied the impact of product advisors – such as movie critics and wine critics – on consumer decision making. In his research on pro-social behavior, Dr. Mukherjee examines methods to increase charitable donations and environmental conscious behaviors.

His research has been published in leading marketing journals, such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, and Marketing Letters, and he has presented his work at academic conferences such as the American Marketing Association and the Association for Consumer Research. Dr. Mukherjee's research has been funded by grants from the Social Sciences and Humanities Research Council of Canada (SSHRC), and has been reported in media such as the Economist and Globe & Mail.

Courses: 

MRKT 452 Consumer Behaviour 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 702 Advances in Consumer Behaviour 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Curriculum Vitae: 
Research Areas: 
Consumer Behaviour
Risk Management
Technology & Innovation
Selected Publications : 

Papers in Peer-Reviewed Journals

Mukherjee, Ashesh and Laurette Dube (2012), “Mixing Emotions: The Role of Humor in Fear Advertising,” Journal of Consumer Behavior, 11 (2), 147-161.

Hansen, Torben, Ashesh Mukherjee, and Thyra Uth Thomsen (2011), “Anxiety and Search during Food Choice: The Moderating Role of Attitude towards Nutritional Claims,” Journal of Consumer Marketing, 28 (3), 178-186.

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhayay (2008), "Whats Not to Like? Preference Asymmetry in the False Consensus Effect," Journal of Consumer Research, 35 (1), 119-125.

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhayay (2007), "Few Ways to Love, But Many Ways to Hate: Attribute Ambiguity, and the Positivity Effect in Agent Evaluation," Journal of Consumer Research, 33 (4), 499-505.

Mukherjee, Ashesh, Andrew D. Gershoff, and Anirban Mukhopadhayay (2006), "I Love it or I Hate It: The Positivity Effect in Stated Preferences for Agent Evaluation," Marketing Letters, 17 (2), 103-117.

Woltman Elpers, Josephine L.C.M., Ashesh Mukherjee, and Wayne D. Hoyer (2004), "Humor in Television Advertising: A Moment-to-Moment Analysis," Journal of Consumer Research, 31 (3), 592-598.

Gershoff, Andrew D., Ashesh Mukherjee, and Anirban Mukhopadhayay (2003), "Consumer Acceptance of On-line Agent Advice: Extremity and Positivity Effects," Journal of Consumer Psychology, 13 (1&2), 161-170.

Mukherjee, Ashesh and Wayne D. Hoyer (2001), “The Effect of Novel Attributes on Product Evaluation,” Journal of Consumer Research , 28 (3), December, 462-472.

Alden, Dana L., Ashesh Mukherjee, and Wayne D. Hoyer (2000), "The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Advertising," Journal of Advertising, Summer, 29 (2), 1-16.

Alden, Dana L., Ashesh Mukherjee, and Wayne D. Hoyer (2000), "Extending a Contrast Resolution Model of Humor in Television Advertising: The Role of Surprise," International Journal of Humor Research, 13 (2), 193-217.

Awards, Honours, and Fellowships: 

Awards

2006: Nominated for the McGill University Principal & Vice Chancellor’s Award for Teaching Excellence

Grants

2010: Social Sciences & Humanities Research Council of Canada

2006: Social Sciences & Humanities Research Council of Canada

2006: Teaching and Learning Improvement Fund, McGill University

2002: Social Sciences & Humanities Research Council of Canada

2000: Social Sciences & Humanities Research Council of Canada

1998: Faculty of Management, McGill University

Saurabh Mishra

Saurabh Mishra
Associate Professor, Marketing; Area Coordinator, Marketing
Degree(s): 

PhD, Kelley School of Business, Indiana University, USA
MA, Delhi School of Economics, Universify ot Delhi, India
BA (Honours), Sri Ram College of Commerce, University of Delhi, India

Area(s): 
Marketing
Teaching Areas: 

Marketing Intelligence, Marketing Management, Branding, Marketing Analytics

Phone: 
+1 514 398 3487
Email Address: 
saurabh [dot] mishra [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
332
Biography: 

Prof. Saurabh Mishra joined the Desautels Faculty of Management in 2007. He has a PhD in Marketing from Kelley School of Business, Indiana University and has worked as a post-doctoral research fellow at the Kellogg School of Management, Northwestern University. He also has a MA in Economics from Delhi School of Economics, India and BA (Honours) in Economics from Sri Ram College of Commerce, India. Prof. Mishra’s primary research interests are in the areas of marketing strategy and the operations-marketing interface. Specifically, his research focuses on understanding the value of firm resources and capabilities in enabling competitive advantage and firm shareholder value. Recently, he has also worked on research understanding the link between corporate social responsibility and firm performance.

For his research projects Prof. Mishra has received grants from the Marketing Science Institute, Social Sciences and Humanities Research Council of Canada (SSHRC), McGill University, and Indiana University. Further, his research has been published (or is forthcoming) in prestigious academic journals including the Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also presented and chaired special sessions at some of the leading academic conferences in North America, Europe, and Asia including the American Marketing Association and Informs Marketing Science Conferences.

In addition to research, Prof. Mishra’s teaching interests lie in the area of marketing strategy, marketing management, branding, and marketing intelligence and analytics. He has taught courses at the undergraduate, MBA, and doctoral levels at both McGill and internationally. 

Courses: 

MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 658 Marketing Intelligence 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 690 Advanced Topics in Marketing 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 705 Seminar in Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Areas of Expertise: 

Firm Strategies and Shareholder Value, Drivers of Organizational Innovation, Branding, Corporate Social Responsibility, Marketing-Operations Management Interface

Research Areas: 
Branding
Corporate Social Responsibility
Taught previously at: 

Indiana University, Bloomington

Selected Publications : 

Papers in Peer-Reviewed Journals

Mishra, Saurabh, Sachin Modi, and A. Animesh (2013), “The Relationship between Information Technology Capability, Inventory Efficiency, and Shareholder Wealth: A Firm-Level Empirical Analysis,” Journal of Operations Management, 31(6), 298-312.

Mishra, Saurabh and Rebecca J. Slotegraaf (2013), “Building an Innovation Base: Exploring the Role of Acquisition Behavior,” Journal of the Academy of Marketing Science, 41, 705-721.

Mishra, Saurabh and Sachin Modi (2013), “Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk,” Journal of Business Ethics, 117, 431-448.

Modi, Sachin and Saurabh Mishra (2011), “What Drives Financial Performance - Resource Efficiency or Resource Slack? Evidence from U.S. Based Manufacturing Firms from 1991-2006,” Journal of Operations Management, Vol. 29, 254-273.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science, Vol. 29 (5), 828-845.

 Krasnikov, Alexander, Saurabh Mishra, and David A. Orozco (2009), “Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence,” Journal of Marketing, Vol. 73 (November), 154-166.

Chapters in Books

Mishra, Saurabh and Richard W. Olshavsky (2005), “Rationality Unbounded: Internet and its Effect on Consumer Decision Making,” in K. Machleit and K. Haugtvedt (ed.) Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, Lawrence Erlbaum

Awards, Honours, and Fellowships: 

Awards

2004: Doctoral Student Association’s Outstanding Associate Instructor Award, Kelley School of Business, Indiana University, USA
1997-1999: CAS Scholarship, Delhi School of Economics, University of Delhi, India

Fellowships

2002: Indiana University Haring Symposium Fellow (Discussant)

2000-2005: Kelley School of Business Fellowship, Indiana University

1999-2000: College of Arts and Sciences Fellowship, Indiana University

Grants

2011: Social Sciences & Humanities Research Council of Canada, Evaluating the Drivers and Financial Consequences of Innovation and Branding Capabilities of Firms

2010: Canadian Institute of Health Research, Foundational Work for a Brain-to-Society Diagnostic for Prevention of Childhood Obesity and its Chronic Diseases Consequences

2008: Social Sciences & Humanities Research Council of Canada, New Product Customer Expectation Alignment Capability and Firm Performance

2007: Marketing Science Institute, Measuring the Impact of Traditional and Nontraditional Trademarks on Firm Shareholder Value

2007: McGill University, The Effect of Acquisitions on Innovations

Myung-Soo Jo

Associate Professor, Marketing
Degree(s): 

PhD, Marketing, University of Colorado, Boulder, USA
MSc, Strategic Management, University of Illinois, Urbana-Champaign, USA
MBA, Marketing and International Business, University of Michigan, Ann Arbor, USA
BCom, Hankuk University of Foreign Studies, South Korea

Area(s): 
Marketing
Phone: 
+1 514 398 4780
Email Address: 
myung-soo [dot] jo [at] mcgill [dot] ca
Alternate Email Address: 
kathi [dot] murphy [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
325
Biography: 

Professor Jo teaches Management in Global Context and Marketing Research. His research interests include international marketing and cross-cultural consumer behaviors, particularly comparisons between Western and Eastern countries including China, Japan, and Korea.

Courses: 

BUSA 356 Management in Global Context 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 451 Marketing Research 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Research Areas: 
Cross-cultural Consumer Behaviors
International Marketing
Selected Publications : 

Papers in Peer-Reviewed Journals

Jo, Myung-Soo and Chang Soo Kim (2013), “Can Experiences with a Country's Foods Improve Images of that Country?” Journal of Global Marketing, forthcoming.

Kim, Chang Soo and Myung-Soo Jo (2013),“Differences in Reactions to Sales Promotions Superior or Inferior to Your Product?” Asia Marketing Journal, vol. 15, No.2, July, 99-116.

Jo, Myung-Soo (2007), " Should A Quality Sub-brand Be Located Before or After the Parent Brand -- An Application of Composite Concept Theory," Journal of the Academy of Marketing Science, vol. 35, No. 2, 184-196.

Jo, Myung-Soo and Emine Sariogllu (2007), “Cross-Cultural Differences of Price-Perceived Quality Relationships,” Journal of International Consumer Marketing, vol. 19, No.4, 59-74.

Jo, Myung-Soo (2005), “Why Country-of-origin Effects Vary in Consumers’ Quality Evaluation: A Theoretical Explanation and Implications for Country-of-origin Management,” Journal of Global Marketing, 19(1), 5-25.

Jo, Myung-Soo, Kent Nakamto, and James E. Nelson (2003), "The Shielding Effects of Brand Image Against Lower Quality Countries-of-origin in Global Manufacturing," Journal of Business Research, 56, 637-646.

Jo, Myung-Soo (2000), "Controlling Social Desirability Bias Via Method Factors of Direct and Indirect Questioning in Structural Equation Models," Psychology and Marketing, 17:2, 137-148.

Jo, Myung-Soo (1998), "Contingency and Contextual Issues of Ethnocentrism-Pitched Advertisements: A Cross-National Comparison," International Marketing Review, 15:6, 447-457.          

Jo, Myung-Soo, James E. Nelson, and Pamela Kiecker (1997), "A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning," Marketing Letters, 8:4 (October), 429-437.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

Fellowships

Grants

2008-2010: Korea Foundation: “Cultural Impacts on ‘Made in Korea’ Images,” Advanced Research Grant, Korea Foundation, Seoul, Korea

Classified as

Min Ha Hwang

Min Ha Hwang
Assistant Professor, Marketing
Degree(s): 

PhD, Management, Anderson School of Management, University of California, LA, USA
PhD, Materials Science & Engineering, Massachusetts Institute of Technology, USA
BSc, Metallurgical Engineering, Seoul National University, South Korea

Area(s): 
Marketing
Phone: 
+1 514 398 4057
Email Address: 
minha [dot] hwang [at] mcgill [dot] ca
Alternate Email Address: 
grace [dot] pawelec [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5   

Office: 
558
Biography: 

Dr. Minha Hwang joined the Desautels Faculty of Management in 2010. His research focuses on three key marketing issues in retailing - marketing mix decisions, multi-channel management, and private labels. The first research stream focuses on point-of-sale marketing decisions such as assortment, pricing, display, and feature advertising. His research on assortment has appeared in Marketing Science. In addition, he is currently investigating the impact of point-of-sale marketing mix on national brand purchase shares (under 2 round review at Management Science.)

The second research stream focuses on the issue of multiple channel management. His research on the impact of Wal-Mart supercenter conversion on consumer shopping behavior is under 2nd round review at Management Science. His paper on the impact of mobile channel introduction on the existing online channel is forthcoming at Journal of Management Information Systems. 

The third research stream focuses on the important issue of private labels. He is investigating the profit impact of premium and value store brand introduction. In addition, he is studying the impact of brand architecture of multi-tiered private label portfolio on consumer choices. 

Finally, he investigates how machine learning and data mining applied to social media (e.g. Amazon consumer reviews, Google trends) can improve marketing decisions. 

He is teaching undergraduate-level courses on the subject of Marketing Research and Marketing Management II.

Prior to getting his second Ph.D., he worked for four years as a consultant at McKinsey and Company, conducting projects in the retailing, consumer packaged goods, information technology, consumer electronics, banking, insurance, chemical, ship-building, and heavy industries.

Courses: 

MRKT 354 Marketing Management 2 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 451 Marketing Research 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Areas of Expertise: 

Retailing, Consumer Packaged Goods, Financial Services, Telecommunication, Consumer Electronics, Information Technology

Marketing Research 

Marketing Strategy

Analytics; Big Data

Data Mining

Statistics

Machine Learning

Econometrics

Consumer Behaviors

Multi-channel Management

Private Labels

Marketing Mix Modeling

Management Consulting

Marketing Management

Business Strategy

Curriculum Vitae: 
Research Areas: 
Branding
Competitive Strategy
Consumer Behaviour
Retail Marketing
Graduate Supervision: 

Dissertation Defense Committee for a PhD Student, Hyelim Oh (Information Systems), McGill University, 2013 -

Phase I Committee for a PhD Student, Youngsok Bang (Information Systems), McGill University, 2013 -

Phase II Committee for a PhD Student, Hwayoung Lee (Marketing), McGill University, 2011 -

Oral Defense Committee for a PhD Student, Wenqing Zhang (Operation Research), McGill University, 2011

Task force, Marketing Area PhD Program Requirement Redesign, McGill University, 2011

Selected Publications : 

Papers in Peer-Reviewed Journals

Minha Hwang, Bart J. Bronnenberg, and Raphael Thomadsen (2010), “An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets,” Marketing Science, Vol. 29, No. 5, pp. 858-879.
Youngsok Bang, Dong-Joo Lee, Kunsoo Han, Minha Hwang and Jae-Hyeon Ahn (2013), “Channel Capabilities, Product Characteristics, and Impacts of Mobile Channel Introduction,” Journal of Management Information Systems, Forthcoming
Minha Hwang and Raphael Thomadsen, “When Push Comes to Shelf: How Point-ofSale Marketing Mix Impacts National Brand Purchase Shares,” Revise & Resubmit: Under Revision for 2nd round submission to Management Science

Minha Hwang and Sungho Park, “The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors,” Revise & Resubmit: Under 2nd round review at Management Science

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

2008: 43rd AMA Sheth Foundation Doctoral Consortium Fellow, Columbus, MS

1997-2001: Sigma Xi, The Scientific Research Honor Society Member

1994: Cum Laude, Bachelor of Science, Seoul National University

Fellowships

2005-2009: UCLA Anderson Doctoral Fellowship

2007-2009: Graduate Students Summer Fellowship, Graduate Division, UCLA

1991-1994: Seoul National University Fellowship

Grants

2001: Principal Investigator, “The Impact of Wal-Mart expansion on local retail market structure,” McGill Internal Social Sciences and Humanities Development Grant, May 2011 – Apr 2012

Interviews: 
Conferences: 

“The Impact of Wal-Mart Supercenter Conversion on Consumer Shopping Behaviors”

- Big Data and Marketing Innovation Summit, Miami, November 2013 (Scheduled)

- University of Miami, November 2013 (Scheduled)

“Does the Mobile Channel Cannibalize the Online Channel?” - HICSS: 25th Anniversary Symposium for the Competitive Strategy, Economics, and Information Systems, January 2013 (Presented by a co-author)

“Push vs. Pull: The Case for 50-50” - Frank M. Bass UT Dallas FORMS Conference, February 2012 (Presented by a coauthor)

Minha Hwang and Raphael Thomadsen, “The Effect of Retailer Stocking Decisions on National Brand Performance Across U.S. Supermarkets,” INFORMS Marketing Science Conference, Rice University, Houston, Texas, June 9 -11, 2011

Minha Hwang and Raphael Thomadsen, “Push vs. Pull: The Case for 50-50,” INFORMS Marketing Science Conference, Boston University, Boston, Massachusetts, June 7-9, 2012

Minha Hwang and Sungho Park, “The Impact of Wal-Mart Supercenter Conversion on Consumer Behaviors,” INFORMS Marketing Science Conference, Boston University, Boston, Massachusetts, June 7-9, 2012

Current Research: 

1. The Drivers of M-Commerce Adoption

2. The Profit Impact of Premium and Economy Store Brand Introduction

3. Retail Branding of Multi-tiered Store Brands

4. Market Surveillance: Mining Customer Insights from Consumer Reviews

5. Recommendation System Based on Unstructured Data

6. Online Search and Offline Sales: Application of Google Trends

Desautels Faculty of Management on Social Media

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Research at Desautels Faculty of Management

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