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Marketing

Seminar: Yu Ma, University of Alberta

Fri, 2014-04-04 10:30 - 12:00
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks

Yu Ma
University of Alberta

Date: April 4, 2014
Time: 10:30 am - 12:00 pm
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Alina Ferecatu, ESSEC Business School

Fri, 2014-03-28 10:00 - 11:30
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Understanding Managers’ Tradeoffs between Exploration and Exploitation

Alina Ferecatu
ESSEC Business School

Date: March 28, 2014
Time: 10:00 am - 11:30 am
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Jennifer Argo, University of Alberta

Fri, 2014-03-21 10:30 - 12:00
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Silent Influencers: The Impact of Mannequins in the Retail Context

Jennifer Argo
University of Alberta

Date: March 21, 2014
Time: 10:30 am - 12:00 pm
Location: Room 245

Abstract: 

Source Site: /desautels

Thesis Defense - Alice Labban, McGill University

Wed, 2014-03-12 09:15 - 11:15
Bronfman Building : Room 310, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Ms. Alice Labban, a doctoral student at McGill University in the area of Marketing will be presenting her research defense entitled:

The Impact of Food Marketing on Purchase and the Moderating Role of Motivational Quality and Socio-Economic Status

Alice Labban
Doctoral Student in Marketing, McGill University

Date: March 12, 2014
Time: 09:15 am - 11:15 am
Location: Room 310

Category:
Source Site: /desautels

Seminar: Xin Wang, University of Cincinnati

Wed, 2014-03-05 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Mining Consumer-Generated Product Reviews to Automate Market Structure Analyses

Xin Wang
University of Cincinnati

Date: March 14, 2014
Time: 10:00 am - 11:30 am
Location: Room 245

Abstract: 

Source Site: /desautels

Courses

Faculty in the Marketing discipline teach courses at the undergraduate and graduate levels. For a listing of courses, please see the following:

PhD Specialization in Marketing

The McGill PhD Program in Management provides students with a unique post-graduate educational experience that facilitates exposure to a variety of research approaches and interests, and to the combined resources of four top Montreal universities.

Master of Business Administration Concentration in Marketing

This concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships. It emphasizes understanding the market and stresses the formulation of successful marketing strategies in all types of environments.

Bachelor of Commerce Major in International Management

Mentors: Professors Thomas Dotzel, Hamid Etemad, Myung-Soo Jo, Martin Qiu, Min Ha Hwang and Emine Sarigöllü

The unique International Management (IM) major integrates business education with global studies, foreign language courses, and international experiences (through internship or exchange). This interdisciplinary major is highly customizable, allowing students to create a personalized curriculum that combines the areas of study that interest them most.

Learn more about the Major in International Management.

Bachelor of Commerce Concentration in Marketing

Mentors: Professors M.S. Jo and Ashesh Mukherjee

This concentration prepares the student for a wide variety of career opportunities. Marketing graduates historically have found employment in the fields of product management, advertising, sales management, marketing management, pricing, marketing research, distribution, and retailing. The Marketing concentration provides a balance between courses focusing on fundamental, theoretical and "need to know'' material, and courses with a strong practical and applied orientation.

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Research at the Desautels Faculty of Management

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