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Marketing

Seminar: Sungho Park, Arizona State University

Fri, 2014-05-16 10:00 - 11:30
Bronfman Building : Room 410, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach

Sungho Park
Arizona State University

Date: May 16, 2014
Time: 10:00 am - 11:30 am
Location: Room 410

Abstract: 

Source Site: /desautels

Seminar: Jay Russo, Cornell University

Fri, 2014-05-09 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

What is Desired in the Desirability Bias?

Jay Russo
Cornell University

Date: May 9, 2014
Time: 10:00 am - 11:30 am
Location: Room 245

Abstract: 

Source Site: /desautels

Seminar: Yu Ma, University of Alberta

Fri, 2014-04-04 10:30 - 12:00
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks

Yu Ma
University of Alberta

Date: April 4, 2014
Time: 10:30 am - 12:00 pm
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Alina Ferecatu, ESSEC Business School

Fri, 2014-03-28 10:00 - 11:30
Bronfman Building : Room 423, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Understanding Managers’ Tradeoffs between Exploration and Exploitation

Alina Ferecatu
ESSEC Business School

Date: March 28, 2014
Time: 10:00 am - 11:30 am
Location: Room 423

Abstract: 

Source Site: /desautels

Seminar: Jennifer Argo, University of Alberta

Fri, 2014-03-21 10:30 - 12:00
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

The Silent Influencers: The Impact of Mannequins in the Retail Context

Jennifer Argo
University of Alberta

Date: March 21, 2014
Time: 10:30 am - 12:00 pm
Location: Room 245

Abstract: 

Source Site: /desautels

Thesis Defense - Alice Labban, McGill University

Wed, 2014-03-12 09:15 - 11:15
Bronfman Building : Room 310, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Ms. Alice Labban, a doctoral student at McGill University in the area of Marketing will be presenting her research defense entitled:

The Impact of Food Marketing on Purchase and the Moderating Role of Motivational Quality and Socio-Economic Status

Alice Labban
Doctoral Student in Marketing, McGill University

Date: March 12, 2014
Time: 09:15 am - 11:15 am
Location: Room 310

Category:
Source Site: /desautels

Seminar: Xin Wang, University of Cincinnati

Wed, 2014-03-05 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Mining Consumer-Generated Product Reviews to Automate Market Structure Analyses

Xin Wang
University of Cincinnati

Date: March 14, 2014
Time: 10:00 am - 11:30 am
Location: Room 245

Abstract: 

Source Site: /desautels

Courses

Faculty in the Marketing discipline teach courses at the undergraduate and graduate levels. For a listing of courses, please see the following:

PhD Specialization in Marketing

The McGill PhD Program in Management provides students with a unique post-graduate educational experience that facilitates exposure to a variety of research approaches and interests, and to the combined resources of four top Montreal universities.

Master of Business Administration Concentration in Marketing

This concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships. It emphasizes understanding the market and stresses the formulation of successful marketing strategies in all types of environments.

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Research at the Desautels Faculty of Management

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