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Jui Ramaprasad

Taking care of business

Mon, 2014-09-22 14:57

The economy has changed dramatically in the 30 years since Doug Bergeron first entered the work force and, of course, Bergeron, 53, has changed with it. Best known for leading the group that purchased the credit- and debit-card terminal makerVeriFone from Hewlett-Packard for $50 million in 2001, as CEO, he transformed it into a multinational, multi-billion-dollar company.

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The power of consumer reviews

Mon, 2014-09-22 14:49

Sean Murray Smith's name has never been mentioned in discussions about Montreal's greatest chefs. He has never appeared on a television cooking show or been profiled in a newspaper or on the radio.

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Littérature : entre livres et porte-jarretelles, il faut choisir…

Fri, 2014-08-08 11:50

Nouvelle « choc », en quelque sorte, dans le monde de la littérature à Montréal. Non, Michel Tremblay n’écrit pas un nouveau roman. Dany Laferrière n’a pas renoncé à son fauteuil à l’Académie française.

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Chapters downtown bookstore to close; Victoria's Secret to replace it

Thu, 2014-07-31 15:10

The Chapters bookstore at Stanley and Ste. Catherine will be closed and transformed into a Victoria’s Secret lingerie store.

... Despite the upgrades, bookstores are on their way out, said McGill business and technology professor Jui Ramaprasad.

Read full article: CTV News Montreal

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Creating health awareness: A social media enabled collaborationd

Thu, 2014-06-12 14:30

Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle

Publication: Health and Technology


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Tempted to ‘Delete All’? Try Managing Your E-mails Instead

Wed, 2014-01-29 10:23

Whether it’s steady trickle of daily e-mails or the hundreds of messages streaming in during your vacation, hitting the reset button on your inbox may seem like the easiest way to cope with the digital deluge – even if the freedom is fleeting.

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The Real Value Of 7 Million Facebook Fans

Mon, 2011-03-07 06:45

"We used to create mixtapes and give to our best friends and now we have a means of doing that which sort of can spread word of mouth much faster and maybe reach a broader audience," says Jui Ramaprasad, a professor at McGill University in Montreal specializing in Information Systems and their effects on the music industry.

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Premium Drives Dating, Music Engagement, Revs

Wed, 2013-11-20 09:52

At the Mapping Mobile Conference at New York University’s Stern School of Business last week, panelists spoke about everything from consumer research to dating sites. One dominant takeaway is that people who are willing to pay for service to reduce advertising will generate a bigger pool of people willing to pay premium. The other grab: more and more subscribing, talking and listening is happening on mobile.

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"Collaborating through Social Media to Create Health Awareness," Proceedings of the Annual Hawaii International Conference on System Sciences

Fri, 2013-04-12 14:22

Authors: Lapointe, Liette; Ramaprasad, Jui; Vedel, Isabelle

Publication: Proceedings of the Annual Hawaii International Conference on System Sciences


Source Site: /desautels

Jui Ramaprasad

Jui Ramaprasad
Assistant Professor, Information Systems

PhD, Paul Merage School of Business, University of California, Irvine, USA
BS, Marshall School of Business, University of Southern California, USA

Information Systems
Teaching Areas: 

Information Systems portion of the MBA Integrated Core in two separate modules: Managing Resources (joint with Organizational Behavior and Finance) and Value Creation (joint with Economics, Marketing and Operations Management); IT-enabled business models; music industry

+1 514 398 7426
Email Address: 
jui [dot] ramaprasad [at] mcgill [dot] ca
Alternate Email Address: 
rola [dot] zoayter [at] mcgill [dot] ca

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


Professor Ramaprasad joined the Faculty of Management in fall 2009. She received her doctorate in Management, Information Systems from the Paul Merage School of Business at the University of California, Irvine. She holds a B.S. from the University of Southern California.

Professor Ramaprasad’s research examines the impact of IT-enabled social interactions on behavior and outcomes in two main domains: music and dating, two industries that have been transformed significantly by information technology. 

In the domain of music, Professor Ramaprasad examines the relationship between social media-enabled interactions and music consumption. She also examines motivations for contributing to and drivers of engagement in online music communities. Much of this research is conducted using individual-level behavioral data obtained through partnering with online music communities. More recently, Professor Ramaprasad has started to look at the role of emotions in motivating individuals to pay for music; a critical challenge in the music industry today.

In the online dating domain, Professor Ramaprasad is examining the role that technology-enabled features, such as anonymous browsing, have on matching outcomes. This research is conducted in conjunction with a large North American online dating site, who worked with her and her co-authors to design a randomized field experiment, a design that allows them to understand the true causal relationship between the feature and the outcome. This research is currently being extended to examine other features of dating that are unique to the online environment. Given that these features are often part of other “online matching markets,” we expect this work to have a broader impact beyond dating. 

Drawing from her interest in examining social media, Professor Ramaprasad has started to extend this research to the domain of health care. Here, she has worked with her colleagues to examine the role of social media in knowledge co-creation as well as to identify the purposes and strategies for social media use in health care organizations.

She has presented her work at a variety of IS conferences and to industry audiences. She and her co-authors were nominated for the best conferenc paper award at the flagship conference in IS, the International Conference on Information Systems, and won the best conference paper award at the Conference on Information Systems and Technology at INFORMS in October 200. Her papers have been published at Information Systems Research and Management Information Systems Quarterly. She is co-chairing the Workshop on Information Systems and Economics (WISE) 2014 in Auckland, NZ, and in the past, co-chaired the 8th Symposium on Statistical Challenges in eCommerce Research (SCECR) held at Desautels Faculty of Management in June 2012. Professor Ramaprasad has also served on a variety of other conference program committees as associate editor, session chair, discussant and reviewer. 

Professor Ramaprasad is currently a fellow of the Institute for the Public Life of Arts and Ideas (IPLAI) and of Marcel Desautels Insitute for Integrated Management (MDIIM), and is a research affiliate of the Center for Digital Transformation (CDT) at the University of California, Irvine. 


INSY 432 IT in Business 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MGCR 651 Managing Resources 4 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MGCR 652 Value Creation 4 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

BUSA 692 Advanced Topics in Mgmt 3 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Areas of Expertise: 

Digital Goods

Social Media

Music Industry

Online Dating

Econometric Methods

Randomized Field Experiments

Curriculum Vitae: 
Research Areas: 
IT in Healthcare
Social Innovation
Social Media
Technology & Innovation
Selected Publications : 

Papers in Peer-Reviewed Journals

Dewan, S., J. Ramaprasad. 2012. Music Blogging, Online Sampling, and the Long Tail. Information Systems Research. (23:3), September, pp. 1056-1067.
Dewan, S., J. Ramaprasad. 2014. Social Media, Traditional Media, and Music Sales. Management Information Systems Quarterly. (38:1), January. pp. 101-12
Lapointe, L., J. Ramaprasad, I. Vedel. 2014. Creating Health Awareness: A Social Media Enabled Collaboration. Health and Technology. DOI: 0.1007/s12553-013-0068-1

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 


2013: Best Paper Nominee for "One Way Mirrors in Online Dating: A Randomized Field Experiment," International Conference on Information Systems (ICIS).

2009: Best Paper Award for “Consumer Choice in an Online Community: The Impact of Aggregate and Local Social Influence on Music Consumption,” Conference on Information Systems and Technology (CIST).


2014-2016: Fellow, Marcel Desautels Institute for Integrated Management (MDIIM), McGill University.

2013-2015: Fellow, Institute for the Public Life of Arts and Ideas (IPLAI), McGill University.


2013: SOBACO Collaborative Research Grant from the University of Minnesota (with Ravi Bapna, Akhmed Umyarov, Jaideep Srivastava and Zoheb Borbora).

2013: Internal SSHRC Grant for "Information Technology and Matching: The Case of Online Dating."

2012: McGill Collaborative Research Development Grant.

2012: SSHRC Aid to Research Workshops and Conferences Grant to host Statistical Challenges in eCommerce Research (SCECR) 2012 at McGill University.

2011: Internal SSHRC Grant for “IT Enabled Social Influence through Social Media: Impact on Digital Consumption Decisions.”

2011: Paper Presentation Grant, McGill University for travel to Seventh Symposium on Statistical Challenges in Electronic Commerce Research 2011 in Rio de Janeiro, Brazil.

2009: Paper Presentation Grant, McGill University for travel to CIST/INFORMS 2009 in San Diego, CA.


Interviewed for and featured in National Public Radio radio story (March 7, 2011), “The Real Value of 7 Million Facebook Fans”:  http://www.npr.org/blogs/therecord/2011/03/07/134337572/the-real-value-o...


Selected recent/upcoming conference presentations:

  1. Quantifying Social Influence in an Online Music Community (with Sanjeev Dewan and Ian Ho), International Conference in Information Systems, December 15-18, 2013, Milan, Italy
  2. One-Way Mirror in Online Dating (with Ravi Bapna, Akhmed Umyarov, Galit Shmueli), International Conference in Information Systems, December 15-18, 2013, Milan, Italy
  3. Streaming vs. Downloading of Online Music: Complements or Substitutes? (with Sanjeev Dewan), Statistical Challenges in eCommerce Research 2013, Lisbon, Portugal. June 28-29, 2013

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