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BCom

YouTube 101: Class at McGill University Uses Video Site’s Creator Playbook to Teach Marketing

Wed, 2014-01-29 10:20

Most professors exhaust themselves trying to get their students off of social media. Andy Nulman (BCom'83), however, has designed his entire class around being on it.

In what’s believed to be the first syllabus of its kind, McGill University’s marketing and society class uses YouTube’s Creator Playbook as its sole course book. And, in lieu of a final exam, students will be evaluated on their launch of a unique channel on the video-sharing site.

Source Site: /desautels

Managing for Sustainability Concentration

Mentor: Professor Steve Maguire, Director, Marcel Desautels Institute for Integrated Management

Desautels BCom Team Wins 2014 National Investment Banking Competition

Fri, 2014-01-10 11:38
NIBC 2014

BCom students Nicholas Bigelow, Ivan Di, Mak Dorić, and Emily Ren have triumphed over 250 teams from across North America to win the 2014 National Investment Banking Competition (NIBC) held in Vancouver from January 7-9.

Source Site: /desautels

Desautels Management Leadership Seminar

Fri, 2014-03-21 (All day) - Sat, 2014-03-22 (All day)

DMLS offers impressionable first-year management students the opportunity to discover a passion, the chance to forge new relationships, and the environment to realize their full potential.

Source Site: /desautels

P[H]ASSION

Fri, 2014-03-21 19:30 - Sat, 2014-03-22 22:00

For over 15 years, P[h]assion has successfully promoted HIV/AIDS awareness to McGill University students and the Montreal community. P[h]assion, a non-profit organization, has fundraised over $150,000 for various AIDS foundations. The organization holds numerous fundraising events throughout the year, including hype parties, a sample sale, and its mid-spring fashion show. The P[h]assion fashion show has impressed hundreds of spectators and sponsors, which make it one of the most anticipated events on McGill's social calendar!

Source Site: /desautels

Pay it Forward Initiative Puts Smiles on Hundreds of Faces

Thu, 2013-12-12 17:10

Over the years, the end of final exams has inspired any number of spontaneous displays of pure happiness, including high fives, chest bumping and uncontrollable giggling. But what was up with the 100 or so students boogying in the streets at the crossroads on lower campus on Tuesday, Dec. 3 – two days before finals kicked off?

Source Site: /desautels

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