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Career Prep 101

15Jan201511:30
to
13:00

MANDATORY for all U0/U1s, and U2s who have not attended

Career Prep 101

14Jan201511:30
to
13:00

MANDATORY for all U0/U1s, and U2s who have not attended

Career Prep 101

13Jan201514:30
to
16:00

MANDATORY for all U0/U1s, and U2s who have not attended

How shame and guilt can be used to your advantage in marketing

There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.

Published: 11Dec2014

Social Business Academia Report 2014

The Social Business Academia Report 2014 gives a comprehensive overview about many of the social business initiatives that take place at universities around the world. Social businesses aim to solve social problems in a financially self-sustainable way.

... Robert J. David is Associate Professor of Strategy & Organization and the Cleghorn Faculty Scholar at the Desautels Faculty of Management, McGill University. He is also Director of the Centre for Strategy Studies in Organization at McGill. 

Published: 11Dec2014

Talking Management with Karl Moore: Forget big, hairy goals. Think small instead

This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Andrew Shipilov from [international business school] Insead, just outside of Paris.

When you look at alliances, trust is really important. Tell us more about this.

Read full article: The Globe and Mail, December 9, 2014

Published: 11Dec2014

Niagara native Oxford bound

Joanna Klimczak doesn't want to support poverty-reduction, she wants to end it.

And, she's going to England to further her cause.

... The 23-year-old student in the faculty of management at McGill University applied for the prestigious scholarship last summer and learned on the weekend that she'd earned one of the coveted spots.

Read full article: St. Catharines Standard, December 3, 2014

Published: 4Dec2014

Leaders don’t need to be extroverted

Many people strive to be leaders in their society so they can make a difference in the world and improve people’s lives. As many of us know, it takes just one person to create even the most significant of changes around us — this thought alone should push everyone to develop their inner leader, no matter what their personality may be.

Published: 4Dec2014

Talking Management with Professor Karl Moore: Big doesn’t mean you aren’t nimble in business

This is Karl Moore of the Desautels Faculty of Management at McGill University with Talking Management for The Globe and Mail. Today I am delighted to speak to Michael Jacobites from the London Business School.

Michael, tell us about value migration.

Read full article: The Globe and Mail, December 2, 2014

Published: 4Dec2014

Shameful advertising

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.

... Professor DaHee Han says:

“To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.

Published: 4Dec2014

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