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Area Coordinator

Mary Dean Lee

Mary Dean Lee
Professor, Organizational Behaviour; Area Coordinator, Organizational Behaviour
Degree(s): 

PhD, Organizational Behaviour, Yale University, USA
MA, Industrial & Organizational Psychology, University of South Florida, USA
MEd, Social & Group Processes, Temple University, USA
BA, Literature & Theatre, Eckerd College, USA

Area(s): 
Organizational Behaviour
Phone: 
+1 514 398 4034
Email Address: 
marydean [dot] lee [at] mcgill [dot] ca
Alternate Email Address: 
gina [dot] ceolin [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
475
Biography: 

Dr. Mary Dean Lee joined McGill's Faculty of Management after completing her doctorate in Organizational Behavior at Yale University and a postdoctoral fellowship at Harvard Business School. She was promoted to Associate Professor in 1991 and Full Professor in 2004. She also served a term as Associate Dean and Director of the Undergraduate Program from 1995 to 1997 and was Area Coordinator of the Organizational Behavior group from 1998 to 2006. Prior to assuming her first administrative post, she was invited to attend the Summer Institute for Women in Higher Education Administration at Bryn Mawr College in Philadelphia, PA.

Dr. Lee teaches undergraduate and graduate courses in Organizational Behavior, Human Resource Management, Managerial Skill Development, Qualitative Research Methods, and Career Development. She received two awards for the design of innovative courses, one in 2000 and another in 2001.

Professional and managerial careers, the changing nature of work and retirement, work and family, and alternative work arrangements are Dr. Lee's current research interests. In Spring 2008, she was awarded a three-year SSHRC grant to research the reinvention of retirement by Baby Boomer professionals and managers in Canada and Australia. She recently served as an Associate Editor on a Special Issue of Human Relations on Reinventing Retirement. Prior to focusing on retirement trends, Dr. Lee completed a research project funded by the Alfred P. Sloan Foundation on Managing Professionals in the 21st Century: The Evolution and Institutionalization of New Work Forms. This follow-up study (2002-04) was based on research carried out from 1996 to 1999 on reduced-load work arrangements among professionals and managers in 43 corporations across a variety of industries. This earlier study was also supported by the Alfred P. Sloan Foundation in New York, as well as the Social Sciences and Humanities Research Council of Canada (SSHRC). Results from thesestudies have been reported in chapters in a number of edited books, such as The New World of Work, Work-Life Integration and Gender, Work Stress & Health, as well as in articles published in Academy of Management Journal, Human Relations, Human Resource Management, Journal of Vocational Behavior, Journal of Organizational Behavior, and Journal of Management Development, and Organization Studies. In addition, the findings from the original study on reduced-load work  received a great deal of attention in the popular press and media, including American, Canadian and European newspapers. Dr. Lee was interviewed live on two national television networks in Canada and had an interview taped for a special program on NBC in New York. She was also featured on PBS radio and CBC radio across North America. She won the award at McGill University for the Professor most quoted in the media in 1999. Dr. Lee has also studied part-time work among doctors, lawyers, and accountants, and how women professionals combine career and family over the life span.

At conferences convened by organizations such as the Conference Boards of Canada and the U.S., Dr. Lee has been invited to address a variety of constituencies in the business community. She has also participated in a number of professional networks that bring academics and practitioners together, for example, the Wharton Work/Life Roundtable and the Boston College Roundtable on Work and Family. She also regularly organizes symposia and presents papers in the Careers Division of the Academy of Management. In 1990 she organized a symposium at the International Congress of Applied Psychology in Kyoto, Japan on the topic of international perspectives on work-family linkages.

Curriculum Vitae: 
Research Areas: 
Alternative Work Arrangements
Changing Nature of Work and Retirement
Managerial Careers
Work and Family
Selected Publications : 

Papers in Peer-Reviewed Journals

Sargent, L. D., Lee, M. D., Martin, B. and Zikic, J. 2013. Reinventing retirement: New pathways, new arrangements, new meanings. Human Relations, 66 (1), 3-21.
Hall, D. T., Lee, M. D., Las Heras, M. and Kossek, E. E. 2012. Pursuing career success while sustaining personal and family well-being: A study of reduced-load professionals over time. Journal of Social Issues, 68 (4), 742-766.
Lee, M. D., Kossek, E. E., Hall, D. T., and Litrico, J.-B. 2011. Entangled strands: A process perspective on the evolution of careers in the context of personal, family, work, and community life. Human Relations, 64 (12), 1531-1553.
Litrico, J.-B., Lee, M.D. and Kossek, E. E. 2011. Cross-level dynamics between changing organizations and career patterns of reduced-load professionals. Organization Studies, 32 (12), 1678-1697.
Sargent, L. D., Bataille, C. D., Vough, H. C., and Lee, M. D. 2011. Metaphors for retirement: Unshackled from schedules. Journal of Vocational Behavior, 79 (2), 315-324.
Lee, M.D., Kossek, E.E., and Bataille, C. 2008. Making flexibility work: The manager’s perspective on implementation of reduced-load work arrangements.In J.A. Martin (Ed.) Work and family balance: Economic and social benefits in a time of labour force shortages, pp. 45-54. Regina, Saskatchewan: Balancing Work and Family Alliance and Government of Saskatchewan.
Friede, A., Kossek, E.E., Lee, M.D., & MacDermid, S.M. 2008. Human resource manager insights on creating and sustaining successful reduced-load work arrangements. Human Resource Management, 47 (4). 707-727.
Litrico, J.-B. and Lee, M.D. 2008. Balancing exploration and exploitation in alternative work arrangements: A multiple case-study in the professional and management services industry. Journal of Organizational Behavior, 29, 995-1020.

Books and Edited Volumes

Chapters in Books

Awards, Honours, and Fellowships: 

Awards

2003: Finalist for the Women of Distinction in Business Award, Montreal YWCA.

2001: Royal Bank Teaching and Learning Improvement Award for Innovative Teaching Proposal, "Professors Partnering with Practicing Professionals & Managers."

2000: Royal Bank Faculty Associate in University Teaching Award, with Steve Maguire, for Teaching Development Proposal: Re-engineering for Pedagogy Excellence.

2000: Recognized as the McGill professor most cited in 1999, with coverage by over 70 different media, including NBC Nightly News, CTV National News, Financial Times, and Los Angeles Times.  McGill Reporter, January 13, 2000.

1995: Nominated for the Women of Distinction in Business Award, Montreal YWCA.

1994: Nominated for the Women of Distinction in Business Award, Montreal YWCA.

Fellowships

1980 - 1981: Postdoctoral Fellow, Harvard Business School, Boston, Massachusetts.

Grants

2008: Awarded a 3-Year SSHRC Grant for research on: The Reinvention of Retirement: A Study of Baby Boomer Professionals in Two Nations

2002: Awarded research grant by Alfred P. Sloan Foundation for project: "Managing Professionals in the 21st Century: The Evolution and Institutionalization of New Work Forms.”

1996: Awarded research grant: “Reconceptualizing Managerial Careers in Organizations.” Alfred P. Sloan Foundation of New York.

1996: Awarded research grant: “Women as Forerunners of Change: Reconceptualizing Professional and Managerial Careers in Organizations,” Women and Change Theme in Strategic Research Initiative, Social Sciences and Humanities Research Council of Canada.

1990: Awarded research grant to study professional women’s patterns of combining career and family over the life span. National Centre for Management Research & Development, University of Western Ontario.

1988: Awarded research grant to study the career patterns of MBA graduates. Graduate Management Admissions Council of California.

1985: Awarded research grant to study the career patterns of MBA graduates. Social Sciences and Humanities Research Council of Canada.

Demetrios Vakratsas

Demetrios Vakratsas
Associate Professor, Marketing; Associate Dean, Masters Programs; Area Coordinator, Marketing
Degree(s): 

PhD, Marketing, University of Texas, Dallas, USA
MSc, Statistics, University of Texas, Dallas, USA
BSc, Mathematics, Aristotle University of Thessaloniki, Greece

Area(s): 
Marketing
Phone: 
+1 514 398 2052
Email Address: 
demetrios [dot] vakratsas [at] mcgill [dot] ca
Alternate Email Address: 
maria [dot] fernandes [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
481
Biography: 

Dr. Demetrios Vakratsas joined McGill's Faculty of Management in 2000. Prior to joining McGill,  he taught and participated in research projects at The University of Texas at Dallas, London Business School, and University of Thessaloniki (Greece). His research focuses on issues of consumer response to firms' promotional and advertising strategies, strategic market entry decisions made by firms, marketing of financial services and internet marketing. His research has appeared in the Journal of Marketing, Journal of Consumer Marketing, and Applied Stochastic Models and Data Analysis. He has developed and taught courses on the subjects of Marketing Communications, Business to-Business Marketing, New Product Development, Marketing Management, and International Marketing

Dr. Vakratsas has provided consulting services for Nortel Networks (Dallas), Institute of Practitioners in Advertising (IPA-London), TBWA (London), and the Executive Board of the University of Thessaloniki on advertising strategy and product design issues.

Forthcoming article in a special issue of Applied Stochastic Models in Business and Industry on Closing the Gap betwen Academic and Practice  - "Advertising Response Models with Managerial Impact: An Agenda for the Future"  (includes a commentary by Tim Ambler and a rejoinder)

Courses: 

[course medium MGCR 652]

MGCR 653 Markets and Globalization 4 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 654 Marketing Communications 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 701 Models in Consumer Research 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Curriculum Vitae: 
Research Areas: 
Healthcare Collaboration
Risk Management
Technology & Innovation
Selected Publications : 

Papers in Peer-Reviewed Journals

Krishnan, Trichy, P.B. Seetharaman and Demetrios Vakratsas, “The Multiple Roles of Interpersonal Communication in New Product Growth,” International Journal of Research in Marketing, 29(3).

Kolsarici, Ceren and Demetrios Vakratsas (2010), “Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment,” Journal of Marketing Research, XLVII (December).

Vakratsas, Demetrios and Zhenfeng Ma (2009), “Firm Adaptiveness and Performance Heterogeneity: The Case of Sales-Advertising Dynamics in an Evolving Product Market,” Journal of Evolutionary Economics, 19(1).

Vakratsas, Demetrios and Ceren Kolsarici (2008), “A Dual-Market Diffusion Model for a New Prescription Pharmaceutical,” International Journal of Research in Marketing, 25(4).

Vakratsas, Demetrios (2008), “The Effects of Advertising, Prices and Distribution on Market Share Volatility,” European Journal of Operational Research, 187 (1).

Theoharakis, Vasilis, Demetrios Vakratsas and Veronica Wong (2007), “The Role of Information in the Diffusion of Competing Technological Standards,” Research Policy 36(5).

Vakratsas, Demetrios and Zhenfeng Ma (2005), “A Look at the Long-run Effectiveness of Multi Media Advertising and its Implications for Budget Allocation Decisions,” Journal of Advertising Research, 45(2).

Vakratsas, Demetrios and Zhenfeng Ma (2005), “The Long-Run Effects of Leadtime and Competitive Rivalry on Brand Performance: The Case of the SUV Market,” in Finanza, Marketing e Produzione (publication of Bocconi University, Italy), 23(3).

Vakratsas, Demetrios (2005), “Advertising Response Models with Managerial Impact: An Agenda for the Future,” (with rejoinder) Applied Stochastic Models in Business and Industry, 21(4-5) (special issue on bridging the gap between practitioners and academics).

Vakratsas, Demetrios, Fred M. Feinberg, Frank M. Bass and Gurumurthy Kalyanaram (2004), “The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds,” Marketing Science, 23(1).

Theoharakis, Vasilis, Demetrios Vakratsas and Veronica Wong (2004) “The Relationship Between Market Share and Information in a High-Tech Industry,” Review of Marketing Science, 2(1).

Vakratsas, Demetrios, Ram C. Rao and Gurumurthy Kalyanaram (2003), “An Empirical Analysis of Follower Entry Timing Decisions,” Marketing Letters, 14 (3).

Vakratsas, Demetrios and Frank M. Bass (2002), “The Relationship Between Purchase Regularity and Propensity to Accelerate,” Journal of Retailing, 78 (2).

Vakratsas, Demetrios and Frank M. Bass (2002), “A Segment-Level Hazard Approach to Studying Household Purchase Timing Decisions,” Journal of Applied Econometrics, 17 (1).

Vakratsas, Demetrios and Tim Ambler (1999), “How Advertising Works: What Do We Really Know?” Journal of Marketing, 63 (1). 2004 AMA Marketing Communications SIG Best Paper Award for an article published five years ago in an AMA Journal

Vakratsas, Demetrios (1998), “Consumer Heterogeneity and the Shape of Purchase Rate Functions,” Applied Stochastic Models and Data Analysis, 14 (1).

Vakratsas, Demetrios (1998), “Household Costs Effects on Purchase Timing Decisions: Do Demographics Matter?” Journal of Consumer Marketing, 15 (1).

Ambler, Tim and Demetrios Vakratsas (1996), “The Pursuit of Advertising Theory,” Business Strategy Review, 7 (1).

Books and Edited Volumes

Chapters in Books

Vakratsas, Demetrios and Prasad Naik (2007), “Essentials of Planning Media Schedules,” in Handbook of Advertising, Tim Ambler and Gerard Tellis, eds., Sage Publications.

Awards, Honours, and Fellowships: 

Awards

2009: Quebec Excellence in Teaching Chair

2006-2007: Nominated for Principal’s Prize for Excellence in Teaching by the Faculty of Management (Associate Professor Level).

2005-2006: McGill Management Undergraduate Society, Professor of the Year Award for excellence in teaching and contribution to student life.

2004-2005: Nominated for Principal’s Prize for Excellence in Teaching by the Faculty of Management (Assistant Professor Level).

2004: AMA Marketing Communications SIG Best Paper Award

1986, 1988-1989: National Scholar, Greek Scholarship Fund (“IKY”).

Fellowships

1995-1996 EU Marie Curie Fellow, London Business School

Grants

2012-2017 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator), “The impact of advertising creativity on consumer demand: A comprehensive investigation.” 

2011-2014 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (co- investigator with Ceren Kolsarici) “Dynamic Allocation of Multi-Media Advertising Budgets.”

2008-2011 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator) “New market entry decisions incorporating dynamic firm expectations of demand growth.” (grant proposal ranked 3rd overall)

2008-2011 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (co- investigator with Saurabh Mishra)

2003-2007 Social Sciences and Humanities Research Council (SSHRC) of Canada Grant (sole investigator). “Investigating Statistical Learning Methods for Market Response Analysis.” (grant proposal ranked 6th overall)

2001-2004 FCAR (now FQRSC) grant (co-investigator) “Engineering pleasurable consumer experiences: Moving from the real to the virtual environment.”

MSI grant (co-investigators: Emine Sarigollu and Myung-Soo Jo) for the study of online first mover advantages. 

Saurabh Mishra

Saurabh Mishra
Associate Professor, Marketing; Area Coordinator, Marketing
Degree(s): 

PhD, Kelley School of Business, Indiana University, USA
MA, Delhi School of Economics, Universify ot Delhi, India
BA (Honours), Sri Ram College of Commerce, University of Delhi, India

Area(s): 
Marketing
Teaching Areas: 

Marketing Intelligence, Marketing Management, Branding, Marketing Analytics

Phone: 
+1 514 398 3487
Email Address: 
saurabh [dot] mishra [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
332
Biography: 

Prof. Saurabh Mishra joined the Desautels Faculty of Management in 2007. He has a PhD in Marketing from Kelley School of Business, Indiana University and has worked as a post-doctoral research fellow at the Kellogg School of Management, Northwestern University. He also has a MA in Economics from Delhi School of Economics, India and BA (Honours) in Economics from Sri Ram College of Commerce, India. Prof. Mishra’s primary research interests are in the areas of marketing strategy and the operations-marketing-finance interface. Specifically, his research focuses on understanding the value of firm marketing and operations resources and capabilities in enabling competitive advantage and firm shareholder value. Recently, he has also worked on research understanding the link between corporate social responsibility and firm performance.

For his research projects Prof. Mishra has received grants from the Marketing Science Institute, Social Sciences and Humanities Research Council of Canada (SSHRC), McGill University, and Indiana University. Further, his research has been published (or is forthcoming) in prestigious academic journals including the Journal of Marketing, Marketing Science, Journal of Operations Management, Journal of the Academy of Marketing Science, and Journal of Business Ethics. He has also presented and chaired special sessions at some of the leading academic conferences in North America, Europe, and Asia including the American Marketing Association and Informs Marketing Science Conferences.

In addition to research, Prof. Mishra’s teaching interests lie in the area of marketing strategy, marketing management, branding, marketing intelligence, and marketing analytics. He has taught courses at the undergraduate, MBA, and doctoral levels at both McGill and internationally in Europe and Asia. 

Courses: 

MGCR 352 Marketing Management 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 658 Marketing Intelligence 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 690 Advanced Topics in Marketing 1 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 705 Seminar in Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Areas of Expertise: 

Firm Strategies and Shareholder Value, Drivers of Organizational Innovation, Branding, Corporate Social Responsibility, Marketing-Operations-Finance Interface

Research Areas: 
Branding
Corporate Social Responsibility
Taught previously at: 

Indiana University, Bloomington

Selected Publications : 

Papers in Peer-Reviewed Journals

Modi, Sachin, Michael Wiles, and Saurabh Mishra, “Shareholder Implications of Service Failures in Triads: The Case of Information Security Breaches,” forthcoming in the Journal of Operations Management. 

Mishra, Saurabh, Sachin Modi, and A. Animesh (2013), “The Relationship between Information Technology Capability, Inventory Efficiency, and Shareholder Wealth: A Firm-Level Empirical Analysis,” Journal of Operations Management, 31(6), 298-312.

Mishra, Saurabh and Rebecca J. Slotegraaf (2013), “Building an Innovation Base: Exploring the Role of Acquisition Behavior,” Journal of the Academy of Marketing Science, 41, 705-721.

Mishra, Saurabh and Sachin Modi (2013), “Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk,” Journal of Business Ethics, 117, 431-448.

Modi, Sachin and Saurabh Mishra (2011), “What Drives Financial Performance - Resource Efficiency or Resource Slack? Evidence from U.S. Based Manufacturing Firms from 1991-2006,” Journal of Operations Management, Vol. 29, 254-273.

Wiles, Michael A., Shailendra P. Jain, Saurabh Mishra, and Charles D. Lindsey (2010), “Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation,” Marketing Science, Vol. 29 (5), 828-845.

 Krasnikov, Alexander, Saurabh Mishra, and David A. Orozco (2009), “Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence,” Journal of Marketing, Vol. 73 (November), 154-166.

Chapters in Books

Mishra, Saurabh and Richard W. Olshavsky (2005), “Rationality Unbounded: Internet and its Effect on Consumer Decision Making,” in K. Machleit and K. Haugtvedt (ed.) Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World, Lawrence Erlbaum

Awards, Honours, and Fellowships: 

Awards

2004: Doctoral Student Association’s Outstanding Associate Instructor Award, Kelley School of Business, Indiana University, USA
1997-1999: CAS Scholarship, Delhi School of Economics, University of Delhi, India

Fellowships

2002: Indiana University Haring Symposium Fellow (Discussant)

2000-2005: Kelley School of Business Fellowship, Indiana University

1999-2000: College of Arts and Sciences Fellowship, Indiana University

Grants

2011: Social Sciences & Humanities Research Council of Canada, Evaluating the Drivers and Financial Consequences of Innovation and Branding Capabilities of Firms

2010: Canadian Institute of Health Research, Foundational Work for a Brain-to-Society Diagnostic for Prevention of Childhood Obesity and its Chronic Diseases Consequences

2008: Social Sciences & Humanities Research Council of Canada, New Product Customer Expectation Alignment Capability and Firm Performance

2007: Marketing Science Institute, Measuring the Impact of Traditional and Nontraditional Trademarks on Firm Shareholder Value

2007: McGill University, The Effect of Acquisitions on Innovations

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