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The School of Internet Marketing Instructor Dan Maynard Explains Why Small Businesses Should be Using YouTube to Increase Revenue

When used properly, YouTube can be a powerful tool in getting the word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog that it received more than three billion views per day. Just seven months later in January 2012, YouTube stated that figure had increased to more than six billion views per day*. That number continues to grow everyday and that means big money for businesses who utilize YouTube as part of their marketing strategy.

Published: 16Aug2013

Louise St-Pierre à la tête de Cogeco Câble

Cogeco Câble a annoncé mardi la nomination de Louise St-Pierre (BCom'78) au poste de présidente et chef de la direction de Cogeco Câble Canada.
... Diplômée de l'Université McGill, en finances et en marketing, Mme St-Pierre avait auparavant géré et offert des services de consultation chez DMR au Québec, au Nouveau-Brunswick et en Alberta, et mené des mandats auprès d'IBM.

Published: 8Aug2013

Talking Management with Karl Moore: Leaders Need to Set a Clear Direction, says CN’s Mongeau

Professor Karl Moore of the Desautels Faculty of Management at McGill University speaks to Claude Mongeau (MBA'88), CEO of CN.

Read full transcript: The Globe and Mail, August 13, 2013

Published: 14Aug2013

Denis Desautels: Sober Second Thoughts from a Corporate Veteran

"I wish it never happened.”

For the past 90 minutes, Denis Desautels (BCom'64) has been reflecting amicably over lunch on a career that included a decade-long stint as Auditor-General of Canada and another decade as chairman of Laurentian Bank of Canada.

... “His only fault, which we tease him about, is that he doesn’t know how to say ‘No,’” says Sheila Fraser (BCom'72), his successor as auditor-general and former colleague at Ernst & Young.

Published: 19Jul2013

Passing of John Dobson

It is with profound sadness that we announce the peaceful passing of John Dobson (BCom'49) at The Montreal General Hospital.

Published: 2Aug2013

Meet the MaRS Centre for Impact Investing Fellows

We took a look at the Top 10 most-read posts of all time on SocialFinance.ca and realized something surprising. Of all of our posts—pieces on the ins and outs of microfinance, deep-dives on social impact bonds and thoughtful analyses on the state of Islamic finance—two of the pieces that made the top ten were job postings; offerings of employment either from the MaRS Centre for Impact Investing or from our friends at SiG.
... Katie Gibson (MBA'07): Impact Finance Lab Fellow
What she’s up to at the Centre:

Published: 5Jul2013

Windsor Capital Advisors Announces That WB II Acquisition Corp. and Input Capital Corp. Have Entered Into Amalgamation Agreement

WB II Acqui­si­tion Corp. is pleased to announce that it has entered into a “three-cornered” amal­ga­ma­tion agree­ment (the “Amal­ga­ma­tion Agree­ment”) pur­suant to the pro­vi­sions of The Busi­ness Cor­po­ra­tions Act (Saskatchewan) dated July 5, 2013 with Input Cap­i­tal Corp. (“Input”) and 101235015 Saskatchewan Ltd. (“WB II Subco”), a wholly-owned sub­sidiary of WB II, whereby Input will amal­ga­mate with WB II Subco (the “Amalgamation”).

Published: 11Jul2013

Olympic Twins, National Soccer Champs, among 2013 Inductees to McGill Sports Hall of Fame

Four national team members, including a pair of Olympians and McGill’s 1982 Redmen soccer team – which captured the Canadian championship – headline a new cast of inductees selected for the McGill Sports Hall of Fame, bringing the list of honoured members to 116 since the pantheon opened in 1996.

Published: 11Jul2013

New Internet Start-Up Hypejar Uses Social Media to Accurately Forecast Demand for Future Products

An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management’s entrepreneurial competition, the Dobson Cup.

... Team leader and Desautels graduate Grant Yim (BCom'03) says “It is unique in the fact that there is nowhere else to find, in one place, information about products that have not yet been released. Also, existing market research organisations do not leverage social media, and as such their data is expensive and the sample sizes are smaller.”

Published: 11Jul2013

Award Winning Teacher and Researcher to be McMaster’s New AVP, Teaching and Learning

July 1st is a particularly important day at McMaster this year. It’s the day the University’s Centre for Leadership and Learning (CLL) officially becomes the Institute for Innovation and Excellence in Teaching and Learning (MIIETL) and it is the official start date for its new leader, Arshad Ahmad (MBA'81).

Published: 28Jun2013