Staff

Authors: Azad, Bijan; Faraj, Samer

Publication: International Journal of Accounting Information Systems, June 2013

Abstract:

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.

Occasions for defining moments do not arise every day. When they do, we must seize the opportunities they present for improving everyone’s life.

International talent management specialists, a&dc believe resilience is a key focus for addressing the lack of progression of women in business. Responding to research from the Cranfield International Centre for Women Leaders a&dc do not believe quotas are necessarily the best way to address the issue although Cranfield found that over the last six months, levels of FTSE 100 board appointments going to women have dropped significantly.

This fall, Carleton alumnus Gabe Mott and his team will stand before world business leaders and former U.S. President Bill Clinton and ask for $1 million.
His goal is to help put crickets on dinner tables around the world.

ICT is transforming healthcare worldwide. Our North America correspondent takes a look at a range of ehealth applications that are attracting attention across the continent.
Paul Turek doesn’t bother with the phone much anymore. The doctor, who runs a male fertility clinic, uses a web service called Healthloop to monitor his young patients after surgery, ensuring that they are recovering properly and using the right dose of medication.

Anyone who’s experienced the absurdity and terror of being nearly run over by one of Montreal’s little sidewalk snowplows will certainly relate to the feature debut of screenwriter Marc Tulin (MBA'02).
Co-written with and directed by Tulin’s long-time creative collaborator Emanuel Hoss-Desmarais, Whitewash premieres April 19 at New York’s Tribeca Film Festival, with additional screenings April 21 and 27.

Should business school students be made to foot the bill for academic research that no one reads? Not any more, says Larry Zicklin, a former chairman of Wall Street investment firm Neuberger Berman, a clinical professor at New York University’s Stern School and a lecturer on ethics at the Wharton school at the University of Pennsylvania.

Russia has been widely promoted as one of the BRICS nations, full of energy and dynamism like many leading emerging economies. Indeed, with its low unemployment figures, growing GDP, and recent WTO membership, it could be heralded as a poster child of the shifting concentration of wealth from the west to the east. Yet after spending 11 days in Moscow and St. Petersburg in February and March, we came away with mixed feelings.

-Article by Karl Moore and Tarek Dabbous

The Golub Group LLC is proud to announce the addition of two equity analysts to its research team: Michael Kon (MBA'04) and Matt Gordon, both CFA charterholders.