Staff

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

17Jun201410:00
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11:30

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)   Abstract

When athletic excellence meets business prowess: An interview with Alexandre Bilodeau

Published: 6Feb2018

In an interview with Desautels Professor Karl Moore, Olympic gold medalist turned CPA Alexandre Bilodeau discusses how being a professional athlete prepared him to become a successful entrepreneur....

Seminar: Dr. Brian Wansink, Cornell University - Charles H. Dyson School of Applied Economics and Management

30Mar201514:30
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16:00

  McGill Institute of Marketing & McGill Centre for the Convergence of Health and Economics Presents  /desautelsCategory: Desautels Faculty of Management

Three tips for navigating the future

Published: 6Feb2018

As the world becomes increasingly tech savvy, a recent blog post shares three guiding principles to help us stay afloat. Along the way, the author cites the work of Desautels Professors Henry...

Seminar: Yu Ma, University of Alberta

4Apr201410:30
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12:00

The Nutritional Quality of Our Grocery Shopping and the Impact of External Shocks Yu Ma University of Alberta

Seminar: Jennifer Argo, University of Alberta

21Mar201410:30
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12:00

The Silent Influencers: The Impact of Mannequins in the Retail Context Jennifer Argo University of Alberta

Seminar: Jay Russo, Cornell University

9May201410:00
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11:30

What is Desired in the Desirability Bias? Jay Russo Cornell University

New budget airlines shaking up skies

Published: 6Feb2018

If WestJet used to be Canada’s go-to airline for budget-friendly flights, the tables are about to turn as at least three ultra-low-cost carriers prepare to swoop into the Canadian market....

Seminar: Sungho Park, Arizona State University

16May201410:00
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11:30

An Empirical Analysis of Consumption Patterns for Mobile Apps and Web: A Multiple Discrete-Continuous Extreme Value Approach Sungho Park Arizona State University

A Q&A with the Desautels Dean

Published: 6Feb2018

Following the news that the Desautels MBA program was named the top MBA program in Canada by the 2018 Financial Times Global MBA Rankings, Dean Isabelle Bajeux sits down with The McGill Reporter to...

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