"The bigger the shock value, the more attention consumers are going to pay to the message," says Demetrios Vakratsas, an expert on consumers' response to advertising.
The McGill Business Conference on Sustainability, an annual student-run conference to be held this Jan. 29-31, will explore practical ways to apply the principles of sustainability in the business world.
“This is a particularly remarkable gesture on behalf of RSM Richter Chamberland given today’s uncertain economic times,” says Peter Todd, Dean of The Desautels Faculty of Management. “This gift strengthens the bond between RSM Richter Chamberland and ourselves and will help boost our already strong Accounting programs."
Karl Moore talks to Ed Lawler, professor of business at the University of Southern California.
Saurabh Mishra, Assistant Professor of Marketing at the Desautels Faculty of Management, writes for the National Post on the retail industry and embracing new thinking during difficult economic times.
Desautels Prof. Reuven Brenner, author of Labyrinths of Prosperity, is quoted in an article by the Caribbean Net News on Bahamian economic growth.
Desautels Prof. Reuven Brenner’s new book, A World of Chance, is discussed in this Financial Post article on gambling and the economic downturn.
The Economist examines the work and contributions of Desautels Prof. Henry Mintzberg.
Matthew Mosseler of Fredericton, N.B., and Ann-Sophie Bettez of Sept-Iles, QC., are the McGill University athletes of the week.
McGill MBA student Sarah Adams talks with Karl Moore about employee engagement during a recession.