There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.
The Social Business Academia Report 2014 gives a comprehensive overview about many of the social business initiatives that take place at universities around the world. Social businesses aim to solve social problems in a financially self-sustainable way.
... Robert J. David is Associate Professor of Strategy & Organization and the Cleghorn Faculty Scholar at the Desautels Faculty of Management, McGill University. He is also Director of the Centre for Strategy Studies in Organization at McGill.
Cine sunt managerii care conduc cele mai mari mall-uri din România, în care intră zilnic 400.000 de oameni
Mallurile cu cele mai mari vânzări de pe piaţa locală - AFI Palace Cotroceni şi Băneasa Shopping City din Bucureşti - sunt conduse de doi manageri străini - israelianul Israel Vizel şi grecul Georgios Argentopoulos -, în timp ce proprietarii altor zece centre comerciale importante au decis să lase administrarea pe mâna unor manageri români, reiese dintr-o analiză a ZF.
... Georgios Argentopoulos
CEO, Băneasa Developments
I have been interviewing CEO’s for my new book on emotional power. I interview those who are at the top of their game to get advice for my new book and for our new business coaching certification program.
... “Maybe I will find freedom and happiness after I retire.”
This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Andrew Shipilov from [international business school] Insead, just outside of Paris.
When you look at alliances, trust is really important. Tell us more about this.
Read full article: The Globe and Mail, December 9, 2014
Strategic management focuses solely on the process a business goes through in creating a sustainable competitive advantage. Just as there’s usually more than one option for solving most business problems, there’s more than one school of thought for creating a strategic management plan. Some of the most commonly implemented by both large and small businesses are those identified by Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel in 1998.
... Small-Business Significance
Article by Karl Moore
Many managers today don’t relish giving feedback. In the past, feedback was associated with the annual review, a thoroughly unenjoyable hour where everyone involved couldn’t wait for it to end. Today with Millennials as the future of our organizations, feedback is more central to the role of manager than ever before.
... This was written with Sema Burney.
Professor Animesh has been appointed Associate Editor of Information Systems Research (ISR) Journal. ISR is a leading peer-reviewed, international journal focusing on theory, research, and intellectual development for information systems in organizations, institutions, the economy, and society. It is dedicated to furthering knowledge in the application of information technologies to human organizations and their management and, more broadly, to improving economic and social welfare. Read more about the journal here.
Une nouvelle politique anticorruption adoptée sans consultations formelles au printemps dernier par Travaux publics et Services gouvernementaux Canada (TPSGC) suscite un tollé dans le monde des affaires, en plus de soulever des questions sur l'avenir de SNC-Lavalin...
Depuis 30 ans, les approches médicales et diététiques ont montré leurs limites.
... "Derrière chaque obèse, il y a un individu, et cet individu ne peut être dissocié de l'écosystème dans leque il se trouve.", ajoute Laurette Dubé, professeure à la faculté de Management Desautels et présidente et présidente fondatrice et directrice scientifique du Centre de la convergence en santé et économie de l'Université McGill.