Alex is the founder and managing partner of The Practice Company. Between 1998 and 2004 he co-launched and managed Le-Shop, one of the Europe’s leading internet grocers as well as Project Alex S.a.r.l., a marketing and IT project management company. He has also consulted a leading telecommunications operator on issues related to competitive positioning in a deregulating industry.
Alex started his career with Pirelli Tire (1989-1992) and deepened his expertise in marketing/brand management at Procter & Gamble (1994-1998) leading the Pantene Haircare brand to best worldwide market share and growth. Alex has complemented his expertise with valuable general business experience while turning around a loss making P&G business unit and managing his family's export/import business.
He holds a Bachelor of Administration from McGill University in Canada and a MBA from IMD in Lausanne Switzerland. He is fluent in English, French and German.