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Sports Writing in the Digital World

Over the past fifteen years, the world of print journalism has gradually given ground to online news delivery in the form of digital newsrooms and individual and corporate blogs. Sports writing is no exception:  although “Sports Guy” (formerly “Boston Sports Guy”) Bill Simmons earned his master’s degree in print journalism, his rise to fame owes far more to his pioneering use of websites, podcasts, and memes.

This six-week, writing-intensive course provides an opportunity for recent graduates from traditional journalism programs, novice writers with an interest in sport, and those involved in sports marketing to make the transition to the digital domain. Participants will learn how to research, write, revise, edit, and publish high quality pieces for online audiences, gain insight into the relationship between writers, editors and clients, and lay the groundwork for maintaining a disciplined writing regimen designed to ensure productivity and the ability to meet deadlines. By the end of the course, participants will have developed a portfolio of 5 online journalism pieces.

This course is co-presented by the Personal and Cultural Enrichment program (PACE).

This course has been cancelled.  It will be offered again in another semester.

Start date: TBA
End Date:  TBA
Time: Tuusdays, 6pm - 9pm
Duration: 6 weeks
Location: TBA (please check this page in the coming weeks)
Fee: $345 plus applicable taxes

Contact for registration or more information.


  • Understand the role of the writer in the world of social media.
  • Learn how to write high quality sports articles, blogs, and social media content.
  • Learn how to write to task and deadline.
  • Understand the working relationship between writers, editors, and potential clients.
  • Understand and apply effective interviewing techniques.
  • Understand how to navigate and write appropriately about controversial topics and events.
  • Complete 5 written assignments: interview, article, blog, feature, event coverage.
  • Clarify career objectives as a sports writer.

Topics Covered

  • A brief history of sports writing and an overview of the digital forms available.
  • Pioneers of print and online sports writing.
  • The role of social media in expanding sports writing readership and influence.
  • How to create authentic, click-getting headlines.
  • How to create authentic, accurate, and entertaining sports articles and blogs.
  • How to research topics to ensure accuracy and credibility.
  • An anatomy of the digital newsroom: from article request, through the editing process, to publication.
  • Developing a distinctive online voice.
  • Writing to task and deadline.

Who Should Attend

  • Aspiring and current sports writers
  • Aspiring and current sports bloggers
  • Aspiring and current sports marketers


Jeff Pearlman is a sports writer, blogger, and copywriter. Jeff began his sports writing career as a freelance snowboarding photographer and writer. His work on the snowboarding scene has appeared in digital and print publications throughout North America and Europe, including Snowboard Canada, Snowboarder Magazine, Playboard Magazine, Whitelines, and Onboard. As a copywriter, Jeff is responsible for creating daily content for clients seeking to reach online audiences interested in football, basketball, baseball, hockey, and horse racing. He has also created advertisements that can be heard on the ESPN and TSN sports radio stations throughout North America.

Cancellation Policy

All cancellation requests must be made in writing on-line: click here to cancel. Please note that you will be required to quote your registration reference number.

If you cannot attend the course but wish to send someone in your place you must make a request for the substitution in writing to mwc [at] mcgill [dot] ca.

The following cancellation policy applies:

Up to 14 days prior to the start date: Full refund
Up to 7 days prior to the start date: Refund minus $100 cancellation fee
Within 7 days prior to the start date: No refund; however, the instructor may allow you to attend specific classes.

If no notice is given prior to the start of the course and you fail to attend, you will be liable for the full course fee.

The MWC reserves the right to cancel this course up to 5 days prior to the event.

Contact Information

Telephone: 514-398-7109
E-mail: mwc [at] mcgill [dot] ca