This diploma program is intended for those wishing to pursue a career in public relations and communications, those whose management responsibilities include PR/communications, or those already working in the field who would like to further their academic background. Students gain knowledge in a range of specializations that will help them build their careers in the consulting, corporate or not-for-profit sectors. Material is updated regularly to include new technology and emerging issues. While skills are taught, major emphasis is placed on the strategic aspects of public relations.
Diploma in Management: Public Relations and Communications Management Concentration
The Diploma in Management with a Public Relations and Communications Management Concentration enhances students' communication and effectiveness, which will help them learn to supervise or work closely with communicators in their workplace. While some skills are taught, major emphasis is placed on the strategic aspects of public relations. Students intending to follow a public relations career are advised to take the Diploma in Public Relations and Communications Management program in order to equip themselves more fully for professional practice. Courses in the Diploma in Management (Public Relations and Communications Management Concentration) program are the same as those offered to career-track PR students, giving management students the opportunity to share their learning experience with future public relations professionals. In addition, instructors are all experienced, active practitioners in the field who will introduce students to guest speakers and real projects in industry.
Graduate Certificate in Public Relations Management
The Graduate Certificate consists of four required three-credit courses and one three-credit elective course. As a person with a Bachelor of Commerce degree, which provides a solid academic background in business, this 15 credit program is designed to provide you with the specialized knowledge you need for today's changing business world in the shortest possible time. In addition to the admission requirements for Graduate Certificates, students must have a Bachelor of Commerce degree (or equivalent) with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.