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Undergraduate Programs

Certificate in Applied Marketing

The Certificate in Applied Marketing is intended for students who wish to acquire basic knowledge of the marketing field that will allow them to aspire to entry-level positions in business, industry and not-for-profit organizations. It will introduce students to theories and concepts of marketing, and provide an opportunity to apply these in practical situations.
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Certificate in Marketing

Applications to this program will no longer be accepted. This certificate has been replaced by the Certificate in Applied Marketing effective Fall 2013.

To introduce students to theories and concepts of marketing, and to provide an opportunity to apply these in practical situations. It is intended that the student who completes the program will be prepared for a career in a major area in marketing and be able to understand and use modern marketing literature.