Good corporate governance plays an important role in supporting democracy by helping parliamentarians fulfill their constitutional obligations to represent, to legislate, and to exercise oversight on the executive. Parliamentarians, as agents operating in the best interests of its citizens, are expected to maintain an understanding of those interests when deliberating on policy issues from the perspective of the public good, as well as engaging citizens in the process. In assisting parliamentarians to perform these tasks, staff need to possess the practical skills to develop communication strategies, prepare media releases, and use related communication tools.
This course will emphasize how a coordinated approach to planning can play a key role in meeting the parliamentary corporate needs of today and of tomorrow with a specific objective to better serve the public interest. The course will also explore how public outreach programs can fulfill the expectations of the public. In this regard, two units were designed to build the practical skills of the Secretariat to be able to develop communication strategies and to prepare media releases, as well as related communication tools. The final unit reviews the effectiveness of various management performance assessment tools (i.e performance reporting, surveying, benchmarking etc.) and their applicability in the parliamentary context. A management accountability (MAF) drafted from international good practices and from the course content, will be presented as a model, which can be used to carry out a capacity assessment exercise of a parliament.
- Winter 2018 : January 8 - February 12, 2018
- Fall 2018: November 12 - December 21, 2018
Upon completion of this course, you should be able to:
- Use strategic planning as an element of good governance
- Apply a systematic communications strategy to all parliamentary communications
- Determine the effectiveness and the success (or failure) of a communication strategy
- Create an effective press release using appropriate branding, style guides and subordinate documents
- Apply Management Accountability Framework
- Translate performance assessment results into meaningful decision and actions
- Strategic planning and execution in parliamentary context
- Development and implementation of communication strategy
- Media releases and public outreach programs
- Evaluating performance of parliaments
- Management Accountability Framework
This course is part of the Professional Development Certificate in Parliamentary Management. For more information, click here.
If you wish to register for an individual course without being admitted to the program, please contact us at parl.scs [at] mcgill.ca.
Course Drop/Withdrawal Policy
- Any time prior to the 1st class: Course Drop Period with Full Refund.
- After the 1st and before the 2nd class: Course Drop Period with Refund minus $20 fee.
- After the 2nd class: Course Withdrawal with No Refund.
For registration inquiries:
E-mail: parl.scs [at] mcgill.ca
For program inquiries:
Dr. Frederick (Rick) Stapenhurst: frederick.stapenhurst [at] mcgill.ca