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The Key Ingredients to a Start-up

This presentation will focus on creative ways to launch a business with limited funds, resources and experience. With this in mind, we will explore different funding opportunities and the importance a mentor relationship can have on a budding entrepreneur. 

Date: December 11, 2012
Time: 12:00 pm - 1:00 pm
This is a 60-minute interactive presentation



To better identify and understand they keys factors that can contribute to a company’s success in the critical start-up and expansion phases.

Presentation Overview

  • Launching a business
  • How to get funding for your business
  • The importance of having a mentor


Geneviève Gagnon, who holds two BA degrees (Psychology & Communications), is the president and founder of La fourmi bionique (LFB), a food manufacturing company specialized in the production of gourmet granola cereal blends with local and organic ingredients. Since 2004, her company has successfully taken over the retail market with over 1000 stores across Canada. Over forty well renowned hotel and restaurant establishments across Quebec also serve LFB products to their distinguished guests. Geneviève has earned many business distinctions at the local and national levels and more recently, she was honoured as one of Canada’s Top Female Entrepreneurs by PROFIT and Chatelaine magazines as part of the 14th annual W100 ranking.