LinkedIn SCS

Introduction to Business Relationship Management (BRM)

The importance of Business Relationship Management as a role, a discipline, and an organizational capability is constantly growing due to the shift in the service provider’s role from an order-taker to strategic business partner. Business Relationship Management (BRM) is a crucial link between a service provider and the business:  It focuses on improving relationships among business partners in order to maximize business value. BRM principles are equally relevant to any business professional—from front-line employees to executives.

BRM practices have proven to be effective and have therefore enjoyed widespread adoption by various internal shared service providers including Human Resources, IT, Finance, Legal, and external service providers. Common signs of broken business relationships in an organization include interpersonal conflict, an “us and them” mentality, defensiveness, finger-pointing, and negative criticism. Building an organizational BRM capability thus goes well beyond simply defining the BRM role and placing individuals in that role.

Fall 2016: November 21, 2016
Winter 2017: February 23, 2017
Time: 9:00 a.m. - 5:00 p.m.
Fee: $ 595 plus applicable taxes
Alumni fee: $506 plus applicable taxes


Through hands-on group exercises, this interactive workshop provides an overview of Business Relationship Management as a role and as a set of core competencies.  It also introduces key BRM concepts and practices as outlined in the BRM Body of Knowledge (BRMBOK™).

Who Should Attend

This workshop will deliver value to business professionals of any level who are seeking a comprehensive, high-level overview of the art and practice of Business Relationship Management and its benefits to organizations.


At the end of this workshop, participants will be able to demonstrate awareness of:

  • The characteristics of the BRM role
  • BRM as an organizational capability
  • What it means to perform as a strategic partner, that is, as someone who  contributes to business strategy formulation and shaping business demand for the provider’s services
  • The six BRM competencies

Topics Covered

Topics covered include:

  • The BRM Role as a connector, navigator, and orchestrator
  • The House of BRM
  • Maturity of Business Relationship Management
  • BRM “DNA” –the six BRM competencies:
    • Strategic Partnership
    • Business IQ
    • Portfolio Management
    • Provider Domain
    • Business Transition Management
    • Powerful Communication


Svetlana Sidenko, MsC (Admin), PMP, PRINCE2®, CGEIT®, ITIL® Expert.

Svetlana is a certified Business Relationship Management Professional (BRMP) ®, the co-founder and president of IT Chapter, and an ITSM /IT Governance Consultant for major corporations. Over the years, Svetlana has led teams towards full IT Process, IT Governance, and IT Balanced Score Card implementation in various organizations. Svetlana is an expert in building strategic IT solution models and their supporting organizational structures (PMO, SMO, QMO, and AMO). She has performed multiple organizational IT capability assessments and led implementations of IT improvement roadmaps. In addition, Svetlana is an ISO 20000 Practitioner, a TIPA Lead Assessor, a Certified Process Design Engineer (CPDE) ®, and a Change Management Registered Practitioner®. Svetlana is COBIT® 5 certified and an accredited Lead Trainer for ITSM and Project Management practices.

Cancellation Policy

All cancellation & substitution requests must be made in writing to pd.conted [at]
Receive a full refund if your cancellation request is received up to 14 days prior to the start date of the workshop.
Receive a refund minus $100 cancellation fee if your cancellation request is received up to 7 days prior to the start date of the workshop.
No refunds are issued if your cancellation request is received within 7 days of the start date of the workshop, however suitable participation substitution will be permitted.
Please note that if no notice is given prior to the start of the event(s) and you fail to attend, you will be liable for the full course fee.
McGill SCS reserves the right to cancel an event up to 5 days prior to its start.

Contact Information

Telephone: 514-398-5454
E-mail: pd.conted [at]

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