Aerospace Business & Strategy

The Aerospace industry has one of the most sophisticated business ecosystems of all industrial environments. Professionals working in the field can benefit significantly from a broader understanding of the industry’s business and market dynamics, key players, technological and regulatory constraints, as well as the way in which new aircraft programs and after-market business are conducted. An understanding of the aerospace industry framework, combined with the development of essential strategic planning skills, will help aviation professionals play a stronger role in their business environment.

Date: November 26 – 27, 2013
Time: 9am-5pm
Duration: 2 days
Location: 688 Sherbrooke Street West
Fee: $1,095 CAD plus applicable taxes

Course Description

This workshop will allow you to understand the nature of the Aerospace industry and will provide you with the language and the framework in which the business is conducted. The workshop is composed of a brief lecture, analysis and class discussion of mini-case studies, and interaction with an experienced senior leader in the industry.

Objectives

At the end of this workshop the participants will be able to:

• Conduct a basic strategic planning exercise at their departmental level relevant to an Aerospace business context;
• Support their organizations and engage their teams in making better and more strategic decisions;
• Interact with senior management, program managers, and other industry players using a common vocabulary and understanding of the framework and context in which the Aerospace business is planned and conducted.

Topics Covered

• Basic market supply–demand principles in various segments of aviation;
• Fundamentals and models of strategic planning and their application in Aerospace using current case studies;
• Key OEM and major current new aircraft development programs;
• Tier 1 to 3 Ecosystems;
• The business model for new products and services and the aftermarket practices;
• The role of other key stakeholders, Agencies, Regulatory bodies, international associations, alphabet organizations, capital providers.

Who Should Attend

Managers and Directors working in various roles and segments of Aerospace and Aviation, including Operators, Regulators, Airport Administrators, OEMs, Tier I, II and III Suppliers, Agencies and aftermarket services. Professionals who require a broader understanding of the Aerospace environment in which they operate to help guide their daily decisions and develop their own strategy.

Lecturer

Claude Lauzon, B.Eng. (Ecole Poytechnique), M.Sc. (Caltech), MBA (HEC) has worked for over 25 years in the Aerospace industry in Business Unit leadership positions  including international business development, market analysis, strategic planning, product strategy, and the aftermarket.

Mr. Lauzon worked as an executive for Pratt & Whitney Canada, CAE Inc. and was also Vice-President for Pratt & Whitney (USA) at Airbus in Toulouse, France.

Claude Lauzon is a Strategy, Business Development and B2B Marketing executive who built his experience with process discipline, unusual creativity and outstanding outcomes. He is a recognized corporate and business unit strategist and developed and directed the execution of actionable strategic plans that doubled top and bottom lines over the medium term.
 
Claude has in-depth knowledge, relationships and practice in the Aerospace Industry, OEM, Products, Services and MRO and led teams in Strategy, Marketing, win-win customer and partner relationships and Operations.
 
Mr. Lauzon currently teaches Aerospace Business & Strategy at McGill/ETS Centre for Aerospace Professional Education, as well as Strategic Management to MBA students at HEC Montréal.