In today’s world organizational business models can and do use content as a means to generate revenue, some focusing exclusively on producing content as a product, others using content as a marketing tool to engage consumers. Enterprise content inventories may represent an investment valued in millions of dollars and include thousands of individual assets. This new focus on content within the marketplace has raised crucial questions about how to manage its uses, production, deployment, and inventory. Most important, organizations must optimize the value of content by balancing the resources they need to produce it with the return on investment.
April 26 - May 31 2018
* Fees for non-credit courses apply
This course is part of the Certificate in Digital Content and Community Management Program. For more information, click here.
If you wish to register for an individual course without being admitted to the program, please click here to register.
Organization and management of content processes through the use of digital media. Understanding the role of content in a modern enterprise and the need for an enterprise-specific, functional architecture. Purposing of content, creating the content strategy and the execution processes and workflow models for content creation and deployment. Issues of implementation. Understanding and crafting the systems and structures of the organization’s content functions.
30 hours in class plus approximately 15 hours for readings and assignments.
- An overview of traditional content and how technology has propelled content into a pivotal role in the global conversation.
- Understanding the layered complexities of content as a cross-functional, multi-disciplinary vertical within the enterprise.
- The purpose, strategies and production workflow of content.
- The foundational building blocks of the content architecture, implementation across the organization.
- Hands-on exercises in constructing the content architecture.
- Resource management for content architecture.
- Exploring a range of external supplier systems and options that support the content architecture.
- Content Monetization Models.
- Governing content.
- Recent cases in content architecture.
Students are required to bring their laptops/notebooks/tablets to class.
One week (7 calendar days) prior to the first class.
If you miss the registration deadline, please contact 514-398-5454 or pd.conted [at] mcgill.ca
For information regarding tuition payment please refer to: Student Accounts
Third Party Billing
If you have an agreement with your employer whereby the company should be billed directly for your course fees, please refer here for instructions on initiating a Third Party Sponsorship.
Course Drop/Withdrawal Policy
- Any time prior to the 1st class: Course Drop Period with Full Refund.
- After the 1st and before the 2nd class: Course Drop Period with Refund minus $20 fee.
- After the 2nd class: Course Withdrawal with No Refund.
E-mail: pd.conted [at] mcgill.ca