The white, bright space on the top floor of a building just north of Oxford Circus resembles the sort of office you might imagine in a creative-visualisation technique: spacious rooms filled with stylish, purposeful-looking men and women sitting around pristine work surfaces. I hazard a guess that a "no eating at your desk" policy is observed but I don't get round to asking because Imran Amed (BCom'97) is in full flight.