Quick Links

Thomas Dotzel news

Professor Dotzel Wins 2013 Best Services Article Award

Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association’s Services Marketing Special Interest Group, an organization comprised of the world’s top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).

Category :
Published on : 11 Jul 2014

"Service innovativeness and firm value," Journal of Marketing Research

Authors: Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L. Publication: Journal of Marketing Research, April 2013 Abstract:

Category :
Published on : 10 May 2013