Kunsoo Han

Dual Pathways of Value Creation from Digital Strategic Posture: Contingent Effects of Competitive Actions and Environmental Uncertainty

Kunsoo Han

Authors: Choi Inmyung, David E. Cantor, Kunsoo Han and Joey F. George

Publication: MIS Quarterly
Volume 18, Issue 1, March 1, 2024, Pages 409-426

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Classified as: desautels research, Kunsoo Han, Information Systems (T), Desautels 22

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Desautels research

Published on: 24 Apr 2024

Strategic utilization of software patents to counteract rival penetration in the IT industry

Authors: Sunghun Chung, Kunsoo Han, Animesh Animesh and Alain Pinsonneault

Publication: Journal of Strategic Information Systems
Volume 33, Issue 1, March 2024, 101820

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Classified as: desautels research, Kunsoo Han, Animesh Animesh, Alain Pinsonneault, Information Systems (T)

Category:

Desautels research

Published on: 13 Mar 2024

Desautels’ event highlights innovative research and recognizes scholars

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.

Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.

Before jumping into the presentations, Dean Yolande Chan took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!

Classified as: Research, Research Events, Robert David, Yichuan (Daniel) Ding, Warut Khern-am-nuai, Hongping Tan, Emmanuelle Vaast, Demetrios Vakratsas, Javad Nasiry, Mehmet Gumus, Kunsoo Han, Anna Kim, Anisha Ghosh, finance, Information Systems, operations management, Marketing, Accounting, Strategy & Organization

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Desautels research

Published on: 20 May 2022

Software Patents and Firm Value: A Real Options Perspective on the Role of Innovation Orientation and Environmental Uncertainty

Authors: S. Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault

Publication: Information Systems Research, Volume 30, Issue 3, September 2019, Pages 1073-1097.

Abstract:

Although software patents have been growing steadily since 1996, when the restrictions on the patentability of software were eliminated, their value and impacts on the firm’s profits remain unclear and ambiguous. Drawing on the real options theory and the literature on exploration and exploitation, we develop a novel theoretical framework to assess the value of software patents. Moreover, we examine the impact of contextual factors related to the nature of innovation underlying firms’ patent portfolios (exploitative versus explorative) and the environmental uncertainty (competitiveness and dynamism) on the value of software patents. Specifically, we examine the interaction effect of a firm’s software patent stock and its innovation orientation on firm value in markets exhibiting different levels of environmental uncertainty. Based on a large-panel data set consisting of 602 U.S. firms, our results indicate that a software patent portfolio having higher levels of explorative orientation is associated with a higher firm value (as measured by Tobin’s q) in environments exhibiting low dynamism and high competitiveness. By contrast, a software patent portfolio with higher levels of exploitative orientation is associated with a higher firm value in environments with high dynamism and low competitiveness. We discuss the implications for research and practice.

Classified as: Desautels 22, management science, Animesh Animesh, Kunsoo Han, Alain Pinsonneault

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Desautels research

Published on: 10 Nov 2020

Financial Returns to Firms’ Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages

Authors: S. Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault

Publication: Information Systems Research, Volume 31, Issue 1, March 2020, Pages 258-285.

Abstract:

The primary goal of this study is to investigate the financial returns to firms’ communication actions on a firm-initiated social media platform by focusing on Facebook Business pages. To this end, we conceptualize and quantify two types of firms’ communication actions on social media: posts and responses to customer messages. Furthermore, we classify a firm’s responses to customer messages based on the valence of customer messages—positive versus negative—and examine the effects of volume as well as timeliness of the two types of a firm’s responses to customer messages on firm performance. Using a sample of 63 South Korean firms across industries over a three-year period (5,566 firm-week observations), we find that the volume and timeliness of a firm’s responses to negative customer messages, which are associated with an increase in customer satisfaction, have a significant positive impact on the firm’s market performance measured by abnormal returns and Tobin’s q. Interestingly, the results suggest that a firm’s posts and its responses to positive customer messages are not significantly associated with firm performance. Furthermore, we find that a firm’s posts and its responses to negative customer messages exhibit complementarities in contributing to firm performance. Our results are robust to various alternative specifications, econometric concerns, and Facebook’s policy changes, such as EdgeRank and Promoted Post. Our findings underscore the business value of firms’ actions on social media and provide unique and important implications for theory and practice regarding the appropriate ways to use social media for building and managing customer relationships.

Classified as: Desautels 22, management science, Animesh Animesh, Kunsoo Han, Alain Pinsonneault

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