Lili Hall (IMPM'13) came across the International Masters Program in Practicing Management (IMPM) by chance. She had considered MBA programs before, but the standard options seemed too formulaic. “Every time I looked at the curriculum, I’d get sad,” she says. As the founder and CEO of KNOCK, inc., a creative agency, Hall had already enjoyed a lot of professional success. She wasn’t looking to switch industries or climb the corporate ladder. “For me, it was very personal,” she explains. “I wanted to be challenged personally, and obviously professionally.”