Demetrios Vakratsas

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.

Classified as: Marketing, PhD Program, Demetrios Vakratsas, Empirical & Theoretical Symposium
Published on: 1 Jun 2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.

Classified as: Marketing, Demetrios Vakratsas
Category:
Published on: 19 Jan 2017

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

The proliferation of new offerings includes new MBA-level analytics concentrations at Montreal’s McGill University and Ottawa’s Carleton University. McGill is also in the process of approving a new master of management in analytics at its Desautels Faculty of Management.

Classified as: Vedat Verter, Demetrios Vakratsas
Published on: 9 Jan 2017

In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at McGill. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.

Classified as: Demetrios Vakratsas, shawn errunza
Published on: 24 Mar 2016

Authors: Ceren Kolsarici and Demetrios Vakratsas

Publication: Management Science

Abstract:

Classified as: Demetrios Vakratsas
Category:
Published on: 17 Apr 2015

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Classified as: Marketing, Demetrios Vakratsas, Professor, Associate Professor, montreal gazette, Chaz Desousa
Published on: 22 Sep 2014

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.

Classified as: alumni, BCom Alumni, Demetrios Vakratsas
Published on: 15 Apr 2013