David Segal, co-founder of David’s Tea, was recently interviewed by Karl Moore, associate professor at McGill University’s Desautels faculty of management.

... Below is an excerpt of the conversation. For the full interview, tune into CJAD 800 AM, on Friday at 7 p.m. or Sunday at 8 p.m.

Karl Moore: Is David’s Tea the Starbucks of tea? Is that one way of putting it?