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How shame and guilt can be used to your advantage in marketing

By DaHee Han There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.

Published on : 11 Dec 2014

Social Business Academia Report 2014

The Social Business Academia Report 2014 gives a comprehensive overview about many of the social business initiatives that take place at universities around the world. Social businesses aim to solve social problems in a financially self-sustainable way. ... Robert J. David is Associate Professor of Strategy & Organization and the Cleghorn Faculty Scholar at the Desautels Faculty of Management, McGill University. He is also Director of the Centre for Strategy Studies in Organization at McGill. 

Published on : 11 Dec 2014

Talking Management with Karl Moore: Forget big, hairy goals. Think small instead

This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Andrew Shipilov from [international business school] Insead, just outside of Paris. When you look at alliances, trust is really important. Tell us more about this. Read full article: The Globe and Mail, December 9, 2014

Published on : 11 Dec 2014

Niagara native Oxford bound

Joanna Klimczak doesn't want to support poverty-reduction, she wants to end it. And, she's going to England to further her cause. ... The 23-year-old student in the faculty of management at McGill University applied for the prestigious scholarship last summer and learned on the weekend that she'd earned one of the coveted spots. Read full article: St. Catharines Standard, December 3, 2014

Published on : 04 Dec 2014

Leaders don’t need to be extroverted

Many people strive to be leaders in their society so they can make a difference in the world and improve people’s lives. As many of us know, it takes just one person to create even the most significant of changes around us — this thought alone should push everyone to develop their inner leader, no matter what their personality may be.

Published on : 04 Dec 2014

Talking Management with Professor Karl Moore: Big doesn’t mean you aren’t nimble in business

This is Karl Moore of the Desautels Faculty of Management at McGill University with Talking Management for The Globe and Mail. Today I am delighted to speak to Michael Jacobites from the London Business School. Michael, tell us about value migration. Read full article: The Globe and Mail, December 2, 2014

Published on : 04 Dec 2014

Shameful advertising

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds. ... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.

Published on : 04 Dec 2014

Andrew Peller Limited Announces Senior Management Change

 The Board of Directors of Andrew Peller Limited (TSX: ADW.A)(TSX: ADW.B) ("APL" or the "Company") is pleased to announce that Mr. Brian D. Athaide has been appointed Chief Financial Officer and Executive Vice President Human Resources and Information Technologies of the Company effective January 5, 2015. In conjunction with this appointment Mr. Peter Patchet, Chief Financial Officer CFO and Executive Vice President Human Resources, will be retiring January 5, 2015.

Published on : 04 Dec 2014

Decisive Dividend Corporation Announces Proposed Qualifying Transaction

Kelowna, British Columbia: Decisive Dividend Corporation (TSX-V: DE.P) (the "Corporation"), a capital pool company listed on the TSX Venture Exchange (the "Exchange"), is pleased to announce that it has entered into a share purchase agreement dated November 26, 2014 (the "Share Purchase Agreement") with each of Patrick C. Turner of Penticton, British Columbia, Leslie Gray Cameron of Peachland, British Columbia and Ronald Sutcliffe of Penticton, British Columbia (the "Vendors"), being all of the shareholders of PGR Ventures Inc.

Published on : 04 Dec 2014

Two new Rhodes scholars come from McGill

McGill University can brag about having not one, but two Rhodes scholars this year and, while they come from different backgrounds, they do share a very global vision for the world and how to solve its problems. ... Joanna Klimczak is a graduate of the Desautels faculty of management at McGill who developed her vision for the world at the tender age of 17 and has voraciously pursued her goals to improve sustainable development.

Published on : 04 Dec 2014

FEI Canada: The 2015 "Aces of Finance" Competition is open!

The Québec Chapter of Financial Executives International Canada, an all-industry professional association for senior financial executives, is delighted to launch the 2015 "Aces of Finance" competition for a fifth year. Open to members and non-members, the competition aims to raise awareness of the role and importance of financial executives in organizations by highlighting the professional achievements and community engagement of three individuals in the following categories:  ... 2015 Homage Award

Published on : 01 Dec 2014

Ontario co-op movement could use a legislative leg-up

Despite member-controlled and community-centric businesses gaining much appeal and generating billions in revenue, laws that govern co-ops in Ontario are strikingly outdated and restrictive.

Published on : 01 Dec 2014

Yes, Virginia, studying literature can win you a Rhodes scholarship

To win a Rhodes Scholarship, perhaps the world’s most prestigious academic award, a student must demonstrate an unusual array of talents, excelling not only academically, but in extracurriculars, arts and “moral force of character.”

Published on : 01 Dec 2014

How Far Down Do You Define Deviancy in Ferguson?

The late Daniel Patrick Moynihan’s celebrated phrase “defining deviancy down” first appeared in a 1993 essay in The American Scholar. “I proffer the thesis,” wrote Moynihan, “that, over the past generation…the amount of deviant behavior in American society has increased beyond the levels the community can ‘afford to recognize’ and that, accordingly, we have been re-defining deviancy so as to exempt much conduct previ

Published on : 28 Nov 2014

McGill student-athletes merit 17 scholarships at Quebec Foundation awards gala

Mariam Sylla, Cedric McNicoll and Katia Clement-Heydra highlighted a group of 17 athletes from McGill University to receive bursaries doled out Tuesday at the 29thannual Quebec Foundation for Athletic Excellence awards gala, held at the Sheraton Laval.

Published on : 28 Nov 2014