There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.

Classified as: Marketing, DaHee Han, Master of Business Administration (MBA), Bachelor of Commerce (BCom)
Published on: 11 Dec 2014

The Social Business Academia Report 2014 gives a comprehensive overview about many of the social business initiatives that take place at universities around the world. Social businesses aim to solve social problems in a financially self-sustainable way.

... Robert J. David is Associate Professor of Strategy & Organization and the Cleghorn Faculty Scholar at the Desautels Faculty of Management, McGill University. He is also Director of the Centre for Strategy Studies in Organization at McGill. 

Classified as: Robert David, Strategy & Organization, Centre for Strategy Studies in Organizations (CSSO)
Published on: 11 Dec 2014

Mallurile cu cele mai mari vânzări de pe piaţa locală - AFI Palace Cotroceni şi Băneasa Shopping City din Bucureşti - sunt conduse de doi manageri străini - israelianul Israel Vizel şi grecul Georgios Argentopoulos -, în timp ce proprietarii altor zece centre comerciale importante au decis să lase administrarea pe mâna unor manageri români, reiese dintr-o analiză a ZF.

... Georgios Argentopoulos

CEO, Băneasa Developments

Classified as: MBA Alumni, CEO, MBA Program, Băneasa Developments, Georgios Argentopoulos
Published on: 11 Dec 2014

I have been interviewing CEO’s for my new book on emotional power. I interview those who are at the top of their game to get advice for my new book and for our new business coaching certification program.

... “Maybe I will find freedom and happiness after I retire.”

Classified as: Nancy Adler, HR, TED talk
Published on: 11 Dec 2014

This is Karl Moore of the Desautels Faculty of Management at McGill University, talking management for The Globe and Mail. Today, I am delighted to speak to Andrew Shipilov from [international business school] Insead, just outside of Paris.

When you look at alliances, trust is really important. Tell us more about this.

Read full article: The Globe and Mail, December 9, 2014

Classified as: Karl Moore, Talking Management, Master of Business Administration (MBA), Bachelor of Commerce (BCom)
Published on: 11 Dec 2014

Strategic management focuses solely on the process a business goes through in creating a sustainable competitive advantage. Just as there’s usually more than one option for solving most business problems, there’s more than one school of thought for creating a strategic management plan. Some of the most commonly implemented by both large and small businesses are those identified by Henry Mintzberg, Bruce Ahlstrand and Joseph Lampel in 1998.

... Small-Business Significance

Classified as: Henry Mintzberg, strategic management
Published on: 11 Dec 2014

Article by Karl Moore

Many managers today don’t relish giving feedback. In the past, feedback was associated with the annual review, a thoroughly unenjoyable hour where everyone involved couldn’t wait for it to end. Today with Millennials as the future of our organizations, feedback is more central to the role of manager than ever before.

... This was written with Sema Burney.

Classified as: Karl Moore, MBA Alumni, forbes, millennials, MBA Program, Sema Burney
Published on: 11 Dec 2014

Une nouvelle politique anticorruption adoptée sans consultations formelles au printemps dernier par Travaux publics et Services gouvernementaux Canada (TPSGC) suscite un tollé dans le monde des affaires, en plus de soulever des questions sur l'avenir de SNC-Lavalin...

Classified as: Paul Kalyta
Published on: 5 Dec 2014

Depuis 30 ans, les approches médicales et diététiques ont montré leurs limites.

... "Derrière chaque obèse, il y a un individu, et cet individu ne peut être dissocié de l'écosystème dans leque il se trouve.", ajoute Laurette Dubé, professeure à la faculté de Management Desautels et présidente et présidente fondatrice et directrice scientifique du Centre de la convergence en santé et économie de l'Université McGill.

Classified as: Laurette Dube, MCCHE
Published on: 5 Dec 2014

Joanna Klimczak doesn't want to support poverty-reduction, she wants to end it.

And, she's going to England to further her cause.

... The 23-year-old student in the faculty of management at McGill University applied for the prestigious scholarship last summer and learned on the weekend that she'd earned one of the coveted spots.

Read full article: St. Catharines Standard, December 3, 2014

Classified as: BCom Alumni, rhodes scholar, Joanna Klimczak, Bachelor of Commerce (BCom)
Published on: 4 Dec 2014

Many people strive to be leaders in their society so they can make a difference in the world and improve people’s lives. As many of us know, it takes just one person to create even the most significant of changes around us — this thought alone should push everyone to develop their inner leader, no matter what their personality may be.

Classified as: Karl Moore, Master of Business Administration (MBA), Bachelor of Commerce (BCom)
Published on: 4 Dec 2014

This is Karl Moore of the Desautels Faculty of Management at McGill University with Talking Management for The Globe and Mail. Today I am delighted to speak to Michael Jacobites from the London Business School.

Michael, tell us about value migration.

Read full article: The Globe and Mail, December 2, 2014

Classified as: Talking Management, BCom, Karl Moore, the globe and mail, london business school, MBA Program, Michael Jacobites
Published on: 4 Dec 2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.

... Professor DaHee Han says:

“To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time’.

Classified as: BCom, Desautels Faculty of Management, MBA Program, DaHee Han
Published on: 4 Dec 2014

Le Québécois Raymond Leduc prend la tête de la filiale canadienne de Bell Helicopter située à Mirabel. Il remplace l’actuel patron Barry Kohler qui retourne au siège social du Texas, a appris la chaîne Argent.

... M. Leduc avait rallié les rangs du fabricant d’hélicoptères en 2012. Il avait auparavant travaillé chez IBM Bromont durant neuf années. Ingénieur de formation, il a aussi une maîtrise en administration des affaires (MBA) de l’Université McGill.

Classified as: MBA Alumni, MBA Program, Raymond Leduc
Published on: 4 Dec 2014

 The Board of Directors of Andrew Peller Limited (TSX: ADW.A)(TSX: ADW.B) ("APL" or the "Company") is pleased to announce that Mr. Brian D. Athaide has been appointed Chief Financial Officer and Executive Vice President Human Resources and Information Technologies of the Company effective January 5, 2015. In conjunction with this appointment Mr. Peter Patchet, Chief Financial Officer CFO and Executive Vice President Human Resources, will be retiring January 5, 2015.

Classified as: BCom, BCom Alumni, CFO, Andrew Peller Limited, Brian D. Athaide
Published on: 4 Dec 2014

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