Hollywood’s track record on showcasing minority talent and storylines is pretty awful, even considering some recent efforts to diversify programming. Some studios argue that the fault lies not with them, but with consumers, who—they claim—prefer predominantly white casts. But is there any truth to that?
Venkat Kuppuswamy and Peter Younkin, business-school professors at the University of North Carolina and McGill University, respectively, took a look at data on the film industry in order to measure how diverse casts went over at box offices.
