Research news news
A new report on the effectiveness of multi-media marketing campaigns has shown that over half of the total media investment allocation for many brands has no positive effect. The study, titled ‘The complexity of multi-media effects’, found that 55% of the multi-media investment analysed resulted in no increase in sales for the brands studied.
Nahum Sonenberg, professor of biochemistry at the Goodman Cancer Research Center at McGill University, has been awarded the 41st Lewis S. Rosenstiel Award for Distinguished Work in Basic Medical Science. His research has revolutionized understanding of processes ranging from the response to insulin, cellular development, immunology as well as learning and memory.
New research reveals how we make decisions. Birds choosing between berry bushes and investors trading stocks are faced with the same fundamental challenge - making optimal choices in an environment featuring varying costs and benefits.
Family living conditions in childhood are associated with significant effects in DNA that persist well into middle age, according to new research by Canadian and British scientists.
Development and validation of an eating norms inventory. Americans' lay-beliefs about appropriate eating
What do American adults believe about what, where, when, how much, and how often it is appropriate to eat? Such normative beliefs originate from family and friends through socialization processes, but they are also influenced by governments, educational institutions, and businesses.
The largest gift towards ALS (Amyotrophic Lateral Sclerosis) research and patient care in Quebec will help to significantly advance understanding of this devastating disease and facilitate the development of treatments and therapies.