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New research says that ‘half the money spent on advertising is still wasted’

A new report on the effectiveness of multi-media marketing campaigns has shown that over half of the total media investment allocation for many brands has no positive effect. The study, titled ‘The complexity of multi-media effects’, found that 55% of the multi-media investment analysed resulted in no increase in sales for the brands studied.

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Published on : 28 Oct 2011

Nahum Sonenberg to receive 41st Rosenstiel Award

Nahum Sonenberg, professor of biochemistry at the Goodman Cancer Research Center at McGill University, has been awarded the 41st Lewis S. Rosenstiel Award for Distinguished Work in Basic Medical Science. His research has revolutionized understanding of processes ranging from the response to insulin, cellular development, immunology as well as learning and memory.

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Published on : 26 Oct 2011

Harsh discipline fosters dishonesty in young children

Study compares lie-telling behaviour in harshly punitive, mildly punitive environments

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Published on : 24 Oct 2011

What you want versus how you get it

New research reveals how we make decisions. Birds choosing between berry bushes and investors trading stocks are faced with the same fundamental challenge - making optimal choices in an environment featuring varying costs and benefits.

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Published on : 21 Oct 2011

Your DNA may carry a ‘memory’ of your living conditions in childhood

Family living conditions in childhood are associated with significant effects in DNA that persist well into middle age, according to new research by Canadian and British scientists.

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Published on : 20 Oct 2011

Development and validation of an eating norms inventory. Americans' lay-beliefs about appropriate eating

What do American adults believe about what, where, when, how much, and how often it is appropriate to eat? Such normative beliefs originate from family and friends through socialization processes, but they are also influenced by governments, educational institutions, and businesses.

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Published on : 14 Oct 2011

Feeding the world while protecting the planet

International team of researchers designs global plan for sustainable agriculture

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Published on : 12 Oct 2011

David Eidelman named Dean of Medicine and Vice-Principal (Health Affairs)

Now Chair of the Department of Medicine, leading researcher is a McGill grad, native Montrealer

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Published on : 12 Oct 2011

Largest gift in Quebec for ALS

The largest gift towards ALS (Amyotrophic Lateral Sclerosis) research and patient care in Quebec will help to significantly advance understanding of this devastating disease and facilitate the development of treatments and therapies.

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Published on : 06 Oct 2011