SNC-Lavalin CEO on strategy, communication and excellence


SNC-Lavalin CEO Neil Bruce sat down with Desautels Associate Professor Karl Moore to discuss what it takes to keep a major engineering firm with 40,000 workers humming — and crucially, to get his vision out across the whole organization. One of the biggest factors is straight-up communication. Keeping everyone abreast of the overall strategy, as well as the role that each person plays, helps everyone to stay on top of market trends and developments.

Another big factor in keeping an even keel across industry cycles is diversification: SNC-Lavalin operates in 50 countries and four different sectors, so that when one sector is flat, another unit that’s seeing more action will help the business ride out the cycle.

Read full article: Financial Post, March 17, 2017