Public Relations Issues Management

Join us for the SRQ's first English-language training session. It will be followed by a bilingual question period.

Issues Management is shaping up to be the major concern of a growing number of organizations, whether in the private and public sectors, in all industries and at all levels — and whether their issues and risks are social, political, environmental, financial, or related to human resources. This workshop will examine the primary skills required for effective issues management: scanning, monitoring, analyzing, developing and implementing strategy and evaluating results.

The workshop is designed to give participants an understanding of how:

• issues emerge through various social and political environments
• issues come to light, evolve, become part of the public policy agenda and sometimes die out
• stakeholder groups function or behave
• the communications process operates at all levels

Speaker:

Leslie Quinton is Vice-President at Massy Forget relations publiques and has 15 years of experience in communications. Previously, she was a senior director at BCP Consultants, and prior to that, Director of Communications for Canderel. Leslie also coordinated intergovernmental relations for the construction and transfer of the International Civil Aviation Organization. Leslie currently teaches Corporate Communications and Issues Management at McGill's Centre for Continuing Education, and is a guest lecturer on Corporate Responsibility.

When:

Monday, March 14, 2005, from 9:00 am to 12:00 noon

Where:

McGill University Centre for Continuing Education
688 Sherbrooke St. W. (corner University)
Room 1041

Rates:

$95 students and SRQ junior members
$135 SRQ members
$195 non-members
(Taxes not included)

Registration:

Contact the Société des relationnistes du Québec (SRQ).