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Prof. Mintzberg Says Organizations Must Focus on Strategic Thinking, Not Strategic Planning

Published: 22 April 2010

Thorough analysis of research conducted by Henry Mintzberg from McGill University, Jeanne Liedtka from the Darden school, and Philip Kotler from the Kellogg School of Management, has identified the need for organizations to develop a stronger focus on Strategic Thinking, as opposed to Strategic Planning, in order to successfully navigate the post-economic downturn business world, says The Beacon Group, a Canadian-based professional services firm.

Exchange Magazine

http://www.exchangemagazine.com/morningpost/2010/week16/Thursday/042207.htm

 

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