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Montreal Gazette - Gluten-free snap, crackle, pop draws attention to celiac disease

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Published: 17 Mar 2012

(Chemistry professor Joe Schwarcz): The malt flavouring is gone! Celiac sufferers are no longer limited to listening to the snap, crackle and pop of Rice Krispies!

(Chemistry professor Joe Schwarcz): The malt flavouring is gone! Celiac sufferers are no longer limited to listening to the snap, crackle and pop of Rice Krispies! They can actually eat the cereal that has been music to the ears of legions since 1928 but has been verboten for anyone with a sensitivity to gluten, the mixture of proteins found in wheat, barley and rye.

Rice contains no gluten and is in general a staple for celiac sufferers. But malt flavouring, a standard ingredient in Rice Krispies, can harbour a trace of gluten, enough to cause misery.

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