When the student-run Desautels Business Conference on Sustainability was launched in 2003, the very notion of persuading companies to embrace environmental and social goals may have struck many hard-nosed executives as an ivory-tower fantasy.
But a confluence of factors is rapidly changing that view: mounting evidence of climate change, growing concern over food safety, and looming battles over shrinking supplies of fresh water, to name a few.
For a growing number of companies, sustainability is no longer seen as a slogan for starry-eyed idealists, but a necessary strategy for long-term competitiveness and brand value.
So it was fitting that theme of the ninth annual edition of the Desautels conference, held Jan. 19-21, was "Sustaining Success."
Read full article: McGill Reporter, Jan 26, 2012