Desautels alumnus Alain Brunet dishes on becoming SAQ CEO, prices and the company’s future

Alain Brunet (EMBA’11) got his start at the SAQ as a retail part-timer in 1981, and climbed the ranks to become the CEO in 2013. Over the years, he has seen the Quebec wine market grow from a field dominated by white wines like Hochtaler to a mature scene where you can find specialty wines galore at the SAQ, or amazing private imports at any fine wine bar.

Mr. Brunet sat down with Bill Zacharkiw of The Montreal Gazette to discuss pricing, availability and the direction he sees the SAQ taking in the future.

Read full article: Montreal Gazette, March 1, 2017