Your strategy to accomplish great results personally, at home and at work has the best chance of success if you invest in it, live it out, and communicate it widely. How often do you hear of plans that are promised but never even attempted? Those are strategies with no life; they are not authentic. Remember, all those implicated in a strategic plan and its actions ought to know it, have the opportunity to embrace it, and promote it. As business expert Henry Mintzberg says, “Strategies take on value only as committed people infuse them with energy.” So you see, authentic strategy can be powerful! It can motivate, direct, and eventually yield results—but people have to know it. Communication is an indispensable key in unlocking the momentum of personal investment and action.
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