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A little adrenaline goes a long way when it comes to business perspectives

Published: 7 August 2017

A blog post at Virgin.com looks at how adventure-seeking CEOs come at business from a more open, experimental angle.

Desautels Professor Jingjing Zhang’s research shows that chief execs who fly small airplanes in their off-hours tend to be more open to innovation.

Extreme sports can also improve teamwork: one marketing manager who also happens to be a skydiver brings the equal exchange of ideas from her skydiving team to her day job, with the result that everyone in her department feels a part of the company’s success.

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