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James Green on being fired by Steve Jobs, an expiring visa and building back to success

Published: 6 September 2017

Magnetic CEO and Desautels Global Expert James Green (BMus'86) has a remarkable resume by any measure, but his story is even more impressive: he worked at Disney for almost a decade before becoming a VP at Pixar, which is where he hit a snag.

Steve Jobs fired him, he was low on cash and his US visa was about to expire. Lots of people would have given in at that point, but they don’t become CEOs of multimillion-dollar companies.

Mr Green took a chance on a small Australian ad serving firm, but he had to raise $1 million and find three new customers to close the deal. He jumped right in, and has since become a highly successful entrepreneur.

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