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Desautels alumnus interviewed about his new job as CEO of Soho Square
Sumanto Chattopdhyay (MBA’90) recently sat down with Impact to discuss his new job as Chairman and CEO of Indian marketing powerhouse Soho Square. The former Ogilvy & Mather Creative Director has only been at the job for a month, but he has already taken steps to set the tone in terms of the corporate culture and the corporate vision.
He takes control of a two-headed company: Soho Square recently merged with a competitor, but the two companies will continue to operate as discreet entities. He is also dealing with a creative scene where much of the young, up-and-coming talent is feeling the pull to go work in Bollywood instead of marketing and advertising agencies.