sunghun chung

Can Pharrell, Bono and other Davos regulars really change the world?

Published: 16Feb2015

The Globe’s roundup of research from business schools. ... Social media efforts prove good for a firm’s bottom line

Firms’ Social Media Efforts, Consumer Behavior, and Firm Performance

Published: 28Nov2014

Authors: Sunghun Chung, Animesh Animesh, Kunsoo Han and Alain Pinsonneault  ICIS 2014 Proceedings, December 15, 2014. Abstract: