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Saurabh Mishra

How good marketing can make social responsibility profitable

Thu, 2017-02-09 11:03

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.

Source Site: /desautels

Marketing Corporate Social Responsibility: Tips for B2B enterprises

Fri, 2016-03-11 10:08

The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.

Their findings indicate that a strong marketing department is crucial to helping a firm leverage its corporate social responsibility (CSR) activities, which can have tangible benefits for stakeholders.

Source Site: /desautels

Does CSR create shareholder wealth?

Tue, 2016-03-08 09:56

Due to increasing pressures on organisations to behave in socially responsible ways, corporate social responsibility (CSR) is becoming a “must have” component of corporate strategy. This is a good development for the society at large as the massive rate of industrialization in the last century has placed a heightened burden on the limited resources our planet has to offer. However, the primary responsibility of managers of corporations, particularly of the publically owned ones, is not to increase social welfare but to maximize the returns on investments of their shareholders.

Source Site: /desautels

Socially responsible behavior boosts profit - if marketing is strong

Thu, 2016-03-03 13:21

That can complicate the situation for managers who must balance between doing good and keeping shareholders happy, said Sachin Modi, an associate professor in Iowa State University's College of Business.

According to a new study by Modi and Saurabh Mishra, an associate professor at McGill University, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Source Site: /desautels

Corporate social responsibility and shareholder wealth: The role of marketing capability

Wed, 2016-02-10 10:47

Authors: Mishra, S., Modi, S.B.

Publication: Journal of Marketing 


Source Site: /desautels

Shareholder value implications of service failures in triads: The case of customer information security breaches

Wed, 2015-09-09 09:51

Authors: Modi, S.B., Wiles, M.A., and Mishra, S.

Publication: Journal of Operations Management

Source Site: /desautels

Interview: Saurabh Mishra

Thu, 2014-03-20 10:41

Law firms that invest in corporate social responsibility can reduce their financial risk, Saurabh Mishra tells Manju Manglani.

There is a direct and measurable link between corporate social responsibility (CSR) initiatives and financial performance, according to Saurabh Mishra and Sachin Modi.

Read full article: Managing Partner

Source Site: /desautels

"Positive and Negative Corporate Social Responsibility, Financial Leverage, and Idiosyncratic Risk," Journal of Business Ethics

Fri, 2014-01-24 11:26

Authors: Mishra, Saurabh; Modi, Sachin B.

Publication: Journal of Business Ethics, October 2013


Source Site: /desautels