Quick Links

Professor

How Far Down Do You Define Deviancy in Ferguson?

Fri, 2014-11-28 12:29

The late Daniel Patrick Moynihan’s celebrated phrase “defining deviancy down” first appeared in a 1993 essay in The American Scholar. “I proffer the thesis,” wrote Moynihan, “that, over the past generation…the amount of deviant behavior in American society has increased beyond the levels the community can ‘afford to recognize’ and that, accordingly, we have been re-defining deviancy so as to exempt much conduct previ

Source Site: /desautels

Sugar Sammy gets last laugh with publicity stunt

Mon, 2014-11-24 14:35

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.

... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.

The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.

Read full article: Global Montreal, November 21, 2014

Source Site: /desautels

How to successfully use shame and guilt in advertising

Thu, 2014-11-20 11:05

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.

... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’

Source Site: /desautels

McGill celebrates top teachers

Thu, 2014-11-20 10:43

With the highest admission standards in Canada, McGill attracts many of the brightest students in the country and from around the world. Being entrusted to guide these exceptional students is a huge responsibility, which is why the Principal’s Prize for Excellence in Teaching was established in 2000 to celebrate teachers.

Source Site: /desautels

Rethinking Management Education And Its Models

Mon, 2014-11-17 14:36

In their book, The Business School In The Twenty-first Century, Howard Thomas, Peter Lorange and Jagdish Sheth share insights on designing the business school of the future and how to make it work.

Source Site: /desautels

CBC's Hubert Lacroix on relationships and his vision for the public broadcaster

Mon, 2014-11-17 14:26

Hubert Lacroix, president and CEO of Canadian Broadcasting Corp. was interviewed by Karl Moore, associate professor at McGill University’s Desautels faculty of management before the allegations about CBC Radio host Jian Ghomeshi surfaced; the subject was not addressed.

... Below is an edited excerpt of their conversation. For the full interview, tune into CJAD 800 AM, on Friday at 7 p.m. or Sunday at 8 p.m.

Karl Moore: Hubert, what is the vision of the CBC today? Is it different than 10 years ago, let’s say?

Source Site: /desautels

When Do Artists Make Good Entrepreneurs? Lessons From Joan Jett

Thu, 2014-11-13 12:32

We often try to hire people who are self-starters, who will work for us as if they own the business. The risk of finding such a person is that they may one day leave us to start their own company.

Source Site: /desautels

Êtes-vous valeur ou croissance?

Thu, 2014-11-13 12:28

Préférez-vous les valeurs sous-évaluées, voire délaissées, ou les titres qui croissent plus rapidement que le marché? Valeur ou croissance? Vos choix d'investissement trahissent probablement votre âge et votre sexe.

Source Site: /desautels

Talking Management with Professor Karl Moore: The hidden ‘culture clash’ stifling innovation

Thu, 2014-11-13 12:07

This is Karl Moore of the Desautels Faculty of Management at McGill University, Talking Management for The Globe and Mail. Today, I am delighted to speak to [leadership and management professor] Amy Edmondson from the Harvard Business School.

Amy, innovation for the future, what do you mean by that?

Read full article: The Globe and Mail, November 11, 2014

Source Site: /desautels