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BeaverTails bets on skiers and fair-goers being in the mood for its quintessential Canadian treat

Mon, 2016-02-08 14:21

BeaverTails found success when the Montreal-based company finally decided to embrace the iconic dessert’s biggest asset — marketing the decadent hand-stretched sweet pastry made to resemble a beaver’s tail as a treat for special occasions, rather than positioning it as a food for people to eat every day.

Source Site: /desautels

Feeling entrepreneurial?

Wed, 2014-06-25 11:36

“People used to take a traits-based approach to defining entrepreneurs: they are risk-takers, for instance,” says Greg Vit, BCom’80, director of the Dobson Centre for Entrepreneurship in McGill’s Desautels Faculty of Management. “But that characterization has been challenged by a more recent approach that suggests you can create the underlying conditions to help entrepreneurs emerge.”

Source Site: /desautels