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nathan yang

‘Thinspiration’ is the key to losing weight

Thu, 2016-08-04 10:48

The ‘biggest loser’ in weight loss groups is more motivational than the average group weight loss, new research from the Desautels Faculty of Management at McGill University finds.

Assistant Professor Nathan Yang found that the top performer has an encouraging effect, acting as an inspirational target that doesn’t alienate those who fail to reach it.

Read full article: BDaily, August 3, 2016 

Source Site: /desautels

Thinspiration from the "Biggest Loser": Social Interactions in a Weight Loss Program

Fri, 2016-05-20 12:02

Authors: Uetake, K., Yang, N.

Abstract: 

Category:
Source Site: /desautels

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

Tue, 2014-06-17 10:00 - 11:30
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)

Abstract

Source Site: /desautels